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At RBC, our culture is deeply supportive and rich in opportunity and reward. You will help our clients thrive and our communities prosper, empowered by a spirit of shared purpose.
Whether you\xe2\x80\x99re helping clients find new opportunities, developing new technology, or providing expert advice to internal partners, you will be doing work that matters in the world, in an environment built on teamwork, service, responsibility, diversity, and integrity.
Job Title Manager, Marketing Technology
What is the opportunity?
The Manager, Marketing Technology is responsible for integrating Salesforce Marketing Cloud technologies within RBC\xe2\x80\x99s online and mobile properties and managing technical configuration of email, SMS and Mobile Push.
This role acts as solution consultant for MarTech technology like Salesforce Marketing Cloud.
This role is accountable for the delivery of enhanced MarTech capability via RBC\xe2\x80\x99s various MarTech technologies to grow and measure digital sales.
You will be responsible for all aspects of solution delivery from strategy through to IT development process and practices. The role is accountable to the Senior Manager of Marketing Technology and the Digital Marketing and Sales leadership team. Manages relationships with senior partners in Marketing, Digital and IT and delivers a high level of business performance, employee engagement, and a superior client experience that drives sustainable value creation for RBC shareholders.
What will you do?
Consult with Marketing and Online Marketing managers to optimize Online Marketing campaigns/scenarios by leveraging MarTech capabilities. Key activities include:
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