Job Description

JOB TITLE: Manager, Marketing & Communications DEPARTMENT: Communications POSITION STATUS: Permanent, Full-time, Non-Union LOCATION: Brampton or SSM Campus SUPERVISION RECEIVED: Director of Communications SUPERVISION EXERCISED: Senior Communications Officer
Digital Communications Specialist
Marketing & Communications Officer
Communications & Marketing Assistant PRIMARY FUNCTIONS: A. Supervision, Marketing & Communications 40%
B. Strategy Execution 40%
C. Administration 20% Total 100% Working under the direction of the Director of Communications, the Manager, Marketing and
Communications will demonstrate leadership with the goal of advancing strategic marketing and
communications objectives as they pertain to established institutional priorities. The Manager
directly oversees support staff within the Marketing and Communications Team to develop and
execute identified marketing and outreach strategies to support continued enrolment growth,
increase awareness of brand and institutional special mission, and the ongoing development of
positive relations with internal (students, faculty, staff and Board) and external (all levels of
government, post-secondary partners, employers, donors, and the general public) stakeholders. RESPONSIBILITIES A. Supervision, Marketing & Communications

• Oversees and monitors the day-to-day work of the Marketing & Communications

Team in the development and execution of strategic internal and external
marketing and communication activities by:

• Establishing effective communications structures, processes and

workflows required to ensure effective and consistent internal and
external communications that align with key institutional messages and
strategic priorities.

• Working closely with the Director of Communications, VP Growth and

External Relations, the Office of Advancement, Office of Strategic
Enrolment and others to ensure active participation in key community
initiatives and committees that advance Algoma’s institutional profile.

• Ensuring relevant actions and Key Performance Indicators (KPIs)

associated with Strategic Enrolment Management, Advancement and
Marketing and Communications are realized through effective
implementation of marketing and communication strategies aligned with
established goals, including the development of marketing materials to
support recruitment campaigns.

• Ensuring Algoma University has marketing strategies and mechanisms in

place to address internal and external needs in a manner consistent with
the mission, vision and values of the University.

• Overseeing website content development, updating and analysis, video

content creation, social media management across multiple platforms and
the development of marketing material.

• Overseeing the publishing of bi-weekly digital newsletters for employees

and students.

• Overseeing the marketing-related elements of media and funding

announcements, agreement signings, conferences, and other special
events.

• Developing targeted memos and email messaging pertinent to the role.
• Hiring, training and supervision of student assistants who assist with the

marketing and communications departmental activities B. Strategy Execution

• Provides leadership in the development and execution of marketing and

communications strategies to support the Office of the President, Student
Recruitment, Advancement, and other institutional priority areas:

• In consultation with the Directors of Strategic Enrolment and the Director

of Communications, develops short- and long-term marketing and
communication plans, which support recruitment efforts over the various
stages of the enrolment management funnel (prospect, applicant, current
student, graduate)

• Collaboration with the Manager of Alumni and Strategic Initiatives on

marketing and communication-related requirements for the efficient
development and publishing of biannual Algoma U Today magazine (print
and digital)

• Supporting the creation of publishing of the President’s Board and Annual

Reports, providing regular reports to support institutional priorities,
projects and initiatives.

• Provides expertise and guidance to a variety of related committees/teams

such as the Strategic Enrolment Management Task Force, Recruitment
Team, Communications Team, etc.

• Assists the Director of Strategic Enrolment (overall) and individual

Schools with the University on the development of coordinated detailed
short-term (one-year) marketing plans, based on established goals and
budgets.

• Assist with the effective implementation of the strategies/action items

outlined in the associated marketing plans.

• Conduct annual marketing activity audit and competitor analysis for both

digital and print materials. Use results to support continuous improvement
of all marketing tools.

• Serves as Marketing and Communications lead to work alongside the

Managers of Domestic and International Recruitment to ensure the
successful and efficient planning, coordination and implementation of
various recruitment events - Ontario Universities Fair, Open Houses,
Guidance Events, etc.

• Tracking and management of marketing budget specific to general

university promotion which complement recruitment campaigns
developed by the Strategic Enrolment Team. C. Office Administration Oversight

• Ensure the appropriate collection, analysis and reporting of data required for the

development of marketing strategies and analysis, strategic planning and
decision making to support broader Institutional objectives

• Monitor and process marketing and communications staff expenditures
• Track staff vacation/overtime/sick (VOS) time
• Research and stay up to date on industry and market trends as they relate to

marketing, communications and other related activities

• Participate in university committees, special projects or represent Algoma at

external events as required

• Ensure the highest level of pro-activity and service for the Marketing and

Communications Departments, the Office of the President, Advancement and
other priority areas

• Advise on draft policies and procedures
• All other duties as assigned

WORKING CONDITIONS

• Physical Effort Required

Minimal: Some lifting/physical effort required for transportation of materials and setup for school visits
Physical Environment

• Minimal: Minimal exposure to unpleasant/disagreeable conditions. Irregular and

extended working hours at times, due to meeting schedules and special functions.
Frequent travel between campuses.

• Sensory Attention
• Considerable: Work requires a frequent need to concentrate on a variety of

sensory inputs for a lengthy duration requiring diligence and attention.
Considerable multi-tasking, extreme attention to detail required.

• Mental Stress

Considerable: High paced and deadline driven environment, with frequent distractions and interruptions. MINIMUM QUALIFICATIONS

• Bachelor’s Degree in Marketing, Communications or related discipline and 3-5 years of

marketing related experience in progressively senior/supervisory positions.

• A track record of meeting or exceeding performance targets
• Excellent knowledge of technologies, tools and software required to support marketing

activities including working knowledge of graphic design (InDesign, Adobe Suite, Canva,
Publicate), social media management.

• Proficient in the use of computer applications/platforms, G-Suite
• Excellent knowledge of budgeting, office management and administrative functions
• Experience within a cross-cultural work and learning environment an asset
• Excellent time management, organizational and problem-solving skills required
• Excellent editing, content creation, verbal and written communication skills
• Excellent data analysis, financial management and budget development skills
• Knowledge of University policies and procedures, and an understanding of the

university’s organizational structure, its governance, as well as the broader
post-secondary sector is an asset

• Demonstrated ability to influence others, create alignment, generate commitment to

goals and inspire others to action

• Experience leading complex and multi-stakeholder projects
• Experience working within a complex, unionized environment
• Ability to maintain privileged and confidential information

• Ability to apply sound judgment, tact and diplomacy
• Ability to manage multiple priorities to ensure deadlines are met
• Valid driver’s license
• Willingness and ability to travel as needed
• Commitment to understanding Algoma University’s Special Mission and The Seven

Grandfather Teachings

• Vulnerable Police sector check is required

Please submit a resume and cover letter (combined PDF) to people.culture@algomau.ca
no later than 4:00pm on Friday, August 19, 2022. ____________________________________________________________________________ Algoma University is strongly committed to fostering diversity and inclusivity within our
community and is an equal opportunity employer. The university invites and encourages
applications from all qualified individuals who would contribute to the further diversification of
our Institution, including equity-seeking groups that are traditionally underrepresented in
employment (Indigenous peoples, racialized persons, women, persons with disabilities, and
2SLGBTQQIPA+ persons). In accordance with the Accessibility for Ontarians with Disabilities Act, 2005, upon request,
accommodation will be provided by Algoma University throughout the recruitment, selection,
and/or assessment process to applicants with disabilities. Please note that the successful candidate will be required to provide a Police Vulnerable Sector
Check as a condition of employment. This position is open to all qualified applicants, although preference will be given to Canadian
citizens and permanent residents of Canada.