Job Description

Our bottom line is different.

There's something special about working at ATB, and it's been recognized on every that matters. Maybe it's our exceptional culture where your is supported through market-leading benefits and you're free to bring your whole self to work. Maybe it's our commitment to a growth mindset and our unrelenting thirst for for fellow Albertans--even the ones who aren't our clients.

Whatever it is, you won't find a more genuine, driven and knowledgeable group of humans anywhere. We foster a culture of purpose, performance and possibilities. We engage with intense curiosity, and bring our whole selves to work, every day. We know it starts with people like you, so take a chance and start with us.

Job Number: REQ5229

Location: Calgary or Edmonton - #LI-Hybrid

Apply by: Thursday December 8, 2022

Paygrade: L - OTH

System Title: Marketer 7

# Positions available: 1

Leader Name: Jesse Yuen

As ATB's next Sr Manager, Marketing & Communications on the Culture, Communications, and Marketing team, you will lead Marketing & Communications (MarCom) strategy development and execution and deliver integrated campaigns and initiatives that engage Albertans, deliver value and ultimately contribute to ATB's brand equity.

Sr Marketing Manager Accountabilities

• Understand and contribute to development of effective, SMART MarCom strategies that support our purpose and strategic plan.

• Work in an agile environment with marcom and creative experts to deliver tactical execution in alignment to Brand strategies.
• Contribute significantly to the delivery of integrated mass market campaigns.
• Champion the execution of ATB's Brand - as a financial institution but also as a purpose filled organization - supporting our Social Innovation, Diversity, Inclusion & Belonging, Talent and Innovation focused stakeholders to create awareness of ATB's overall value proposition.
• Translate and champion ATB's new brand model, connecting it to organizational objectives and ensuring the model comes to life across numerous Brand and enterprise touch points.
• Utilize brand experiential philosophy and non-traditional methods as ways to engage and connecting with our audience.
• Apply comprehensive client insights, data and information derived from personas and segmentation research to strategies and tactics.

• Bring the ATB brand to life by consistently interpreting and applying ATB's brand across enterprise internal and external initiatives, programs and experiences at ATB not just those within Reputation & Brand.

Able to establish and cultivate strong relationships with internal and/or external clients, partners, and stakeholders.

Requirements

• Strong understanding and experience in building marketing and communications strategy and tactics, with an emphasis on earned, owned and shared channel strategies and executions
• Solid foundation and experience in brand building, brand management and marketing are highly desirable
• Experience building communications plans and delivering on reputation objectives
• PR and Media experience an asset
• Experience with digital platforms and marketing - building, leveraging, measuring
• Experience with traditional marketing channels and platforms
• Ability to develop strategic insight amongst ambiguity, setting optimal direction forward
• Solid understanding of current and emerging Social Media and experience in developing engaging content/ experiences within them.
• Experience with non-traditional, experiential marketing
• Experience in an agile marketing methodology is preferred
• Experience working with multi-division or multi-product brands an asset

At ATB, we know that as you develop in your career, you gain many transferable skills. If you believe your experience and qualities are a match for this position, please consider applying.

Interested? If you know one of our team members, BEFORE applying, reach out to them and ask them for a referral link to help your application stand out.

Online applications are preferred. Please let us know if you require any accommodations.

Benefits

Be great. Be you. Believe.

We are dedicated to building a workforce reflective of the diversity within our communities and creating an environment where every team member has what they need to reach their potential. We encourage candidates from all equity-seeking groups to apply.

What happens ?

Thank you for applying online. If you are shortlisted for this opportunity, you will hear from us after the posting close date regarding next steps. We might ask you to participate in a or phone interview. If you require any accommodations, please let us know.

Stay in touch!

ATB is excited to know you're interested in a career with us! Follow us on , and to get the inside scoop on what our team is up to.