Job Description

Title: Manager, Donor Impact and Stewardship

Employee Working Location: Remote/Virtual (Canada)

Employment status: Permanent full time

Salary band: $60,593 - $88,364/year

The Canadian Red Cross (CRC) \xe2\x80\x93 one of the most inspirational not-for-profit organizations on this planet and an awardee on the Forbes list of Canada\xe2\x80\x99s Best Employers 2022 - is seeking a Manager, Donor Impact and Stewardship to join our team.

We are guided by our Fundamental Principles of humanity, impartiality, neutrality, independence, voluntary service, unity, and universality. We help people and communities in Canada and around the world in times of need and support them in strengthening their resilience.

Starting with the hiring process, we are committed to having an accessible, diverse, inclusive, and barrier-free work environment where everyone can reach their full potential. We encourage all qualified persons who share our values and want to contribute to fostering an inclusive and diverse workplace to apply.

The incumbent will act as the key subject matter expert in the program areas within the Red Cross, both existing and those that evolve with the organization. The incumbent will work with the Director of Creative Services and Donor Impacts, and will ensure the creation of content, messaging, and programming in service to the work of partners in major gifts, planned giving, corporate partnerships, granting foundations and community engagement.

In this role, you will:

Responsibility 1: Produce high-impact donor communications for key donor audiences

• Ensures a consistent and cohesive strategy and tone of voice in the creation, development and execution of donor communication products that support the Red Cross\xe2\x80\x99 relationships with its most critical donors
• Work closely with content generation and copywriting teams to find key insights for inclusion in donor-facing materials
• Contribute to the Philanthropy and Marketing Book of Knowledge
• Supervises staff doing similar work for the organization, including coaching, training, development and performance management of human resources, including the expenditure of time and money
• This role, will require initiative, strategic planning in consultation with the Director of Donor Impact & Creative Services to ensure development of the high-level, complex proposals \xe2\x80\x93 often involving multiple departments/teams- needed to solicit potential donors, based on bringing a deep knowledge of the organization and the content for the appropriate level of donor engagement.
• As a producer-manager, the Manager will work with internal and external stakeholders needed to complete materials,
• Proactively develops deep content knowledge and ensures adherence to organizational messaging and encourages demonstration of Canadian Red Cross\xe2\x80\x99s depth, breadth, and impact through exciting and inspiring stories. Builds partnerships with communication colleagues across Philanthropy and organization wide to ensure coordination and inclusion of society-wide messaging and content.

Responsibility 2: Act as a key prime of Donor Impacts and Creative Services to Red Cross programs/services colleagues

• Establishes and maintain relationships at various levels of the organization, across all program areas as relates to donor impacts
• Works with all programs and services of the Red Cross and all Philanthropy Marketing teams to translate the society\xe2\x80\x99s vision into gift opportunities that will inspire donors to make commitments and investments in the CRC.
• Builds a deep level of understanding about the Red Cross case for support and apply that knowledge in working with stakeholders across the organization
• Serves as Philanthropy subject matter expert in conversations with program staff at all levels, to the activities of the team
• Demonstrates the tact and diplomacy required to have both high-level (and even confidential) conversations about programs while also building relationships at peer level
• Acts as a layer of control to ensure that donor intent is being met, that reporting is delivered on schedule and that the organization is meeting its commitments to the donor(s).

Responsibility 3: Partner with internal stakeholders to help drive donor experience forward related to appeals

• Identify improvement opportunities for the Donor Experience team and in CRC policies, processes and procedures to drive value for our donors
• Work with stakeholders both within Philanthropy and outside of the department to project manage improvement opportunities through to completion, including tracking of results of change
• Work closely with Finance team to rectify any donor-facing issues in a timely, comprehensive and donor-centric manner
• Participates in disaster planning, preparation and response, as required.
• Collaborate with other team members to understand their role in service deliver processes and be able to step in during times of surge capacity
• Performs other duties, as required.

What we are looking for:

• Bachelor\xe2\x80\x99s Degree in a relevant discipline from a recognized academic institution, preferably in Marketing, Communications, Philanthropy, Journalism
• 8 - 10 years of progressive, relevant experience in fundraising content, content strategy, development and execution
• One to three years working in customer service or donor relations in a supervisory capacity, preferably in a Contact Centre environment
• Experience using a Customer Relationship Management (CRM) tool for tracking donor activities and analyzing results
• Fluency in French and English is required.
• Superior analytical skills and the ability to interpret complex information and to communicate it to a variety of audiences
• Demonstrated track record of providing strategic direction in the development of best-in-class engagement materials to donors, customers, clients, employees or a mix thereof
• Superior knowledge of philanthropy and marketing principles as they relate to cultivation, solicitation and stewardship
• Ability to act as a bridge builder to develop strong cross-functional relationships
• Excellent management and team building skills with demonstrated supervision and leadership qualities, superior interpersonal and public relations skills, tact and diplomacy

Working conditions:

• The majority of the work is performed in a remote environment
• Occasionally required to work non-traditional hours to meet travel and other commitments and during times of a disaster response and/or appeals.
• Provide on-call content support during times of emergency appeals: there will be additional work hours when an Appeal is called this requires this position to be part of the rotation to cover times outside of work hours including weekends as required. As such flex time may be necessary.
• Eligibility to work in Canada: At this time, we welcome applications from candidates eligible to work in Canada. If you are not a citizen or permanent resident of Canada, we encourage you to carefully review your visa to find out whether you are eligible to work in the job you are considering applying for. Refer to our

for more information. * If you are selected for this role, you will be required to complete a successful pre-employment screening process which includes a satisfactory Enhanced Police Information Check (E-PIC).

• At this time, the CRC has temporarily suspended our Covid-19 vaccination policy and does not require but continues to strongly encourage full vaccination of all our personnel.

Qualified applicants are encouraged to apply as soon as possible - those who apply after the selection process has started may be held for a second review if needed OR reviewed for alternative roles. We appreciate the time and effort it takes to apply and thank you in advance.

If you require accommodation measures during any phase of the hiring process, please notify us as soon as possible. All information received in relation to accommodation requests will be kept confidential.

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Canadian Red Cross