Job Description

TD Description

Tell us your story. Don\'t go unnoticed. Explain why you\'re a winning candidate. Think "TD" if you crave meaningful work and embrace change like we do. We are a trusted North American leader that cares about people and inspires them to grow and move forward.

Stay current and competitive. Carve out a career for yourself. Grow with us. Here\'s our story:

Department Overview

Reports to: Senior Manager, Digital Marketing Audience Strategy

The successful candidate will be a key part of TD\'s Marketing department. The North American Digital Marketing and Personalization team is responsible for leading our digital marketing transformation. This team is a dynamic, innovative team that is a part of the central marketing function within TD Bank Financial Group.
As Manager on the Digital Advertising Audience Strategy team you will be a part of a group dedicated to enabling capabilities that support digital marketing performance (online and offline). This team enables marketing excellence and informed decision making through applying a deep understanding of data to predict, optimize, execute, and measure the impact of marketing spend.

Meaningful work is fueled by meaningful performance and career development conversations with your manager. Here\'s some of what you may be asked to perform:

Job Requirements

What can you bring to TD? Share your credentials, but your relevant experience and knowledge can be just as likely to get our attention. It helps if you have:

• 5+ years of relevant experience in data analytics
• A degree in science, engineering, business, or other quantitative discipline
• Proven track record of leading teams in always-on environment and demonstrating exceptional and measurable performance results
• Proven people management skills, with a strong ability to effectively lead diverse teams and build bench strength, through training, coaching, and people development
• Proven interpersonal and relationship management skills, with ability to obtain consensus among multiple stakeholders
• Self-sufficient: ability to thrive in a constantly changing and ambiguous environment, requiring regular re-evaluation of priorities and strategies
• Financial services experience is an asset, especially related to digital marketing analytics
• Experience in SQL is a must; should be experienced in query authoring and have knowledge of concepts such as stored procedures, common table expressions, data validation, etc.
• Proficiency in data manipulation using SAS, Python, or PySpark is an asset
• Strong critical thinking and problem-solving skills including the ability to leverage data to find solutions that address complex business problems
• Experience with Analytical platforms: Data Management Platforms (DMPs), Web Analytics, CRM, or Enterprise Data Warehouses
• Experience in data visualization (e.g. Tableau, DOMO, Google Data Studio)
• A broad understanding of digital marketing data, analytical tools and methods and knowledge of where analytics may add value to marketing and/or business
• A passion for analytics, high comfort level and interest in interpreting data and results; ability to tell stories with data and facts
• An overall dedication to producing high quality work and desire to continuously learn, develop and do better
• Working experience with Agile ceremonies and methodologies (Scrum, Kanban, Sprint Planning, etc.)
• Working experience with the Atlassian suite (Jira and Confluence)

Hours

37.5

• Manage, lead, and develop a team of analysts to leverage marketing database solutions and delivery, and digital audience targeting implementation across platforms.
• Work in a consultative role and effectively communicate value-added insights in the form of analysis, interpretation, and advice
• Manage data infrastructure and data acquisition roadmap for paid and owned digital media
• Participate in initiatives to enhance data quality and measurement to enable a complete view of digital marketing performance
• Leverage knowledge of data capabilities to develop and deliver customer insights
• Tell a story with data including exploratory data analysis and data quality validation
• Stay knowledgeable on emerging issues, trends, and technology and assess potential impacts to the Bank

Inclusiveness

At TD, we are committed to fostering an inclusive, accessible environment, where all employees and customers feel valued, respected and supported. We are dedicated to building a workforce that reflects the diversity of our customers and communities in which we live and serve. If you require an accommodation for the recruitment/interview process (including alternate formats of materials, or accessible meeting rooms or other accommodation), please let us know and we will work with you to meet your needs.

Additional Information

#li-hybrid

Business Line

Corporate

Job Category - Primary

Marketing

Job Category(s)

Marketing

Job Family

General

Time Type

Full Time

Employment Type

Regular

TD Bank