Job Description

We\xe2\x80\x99re building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what\xe2\x80\x99s right for our clients.

At CIBC, we embrace your strengths and your ambitions, so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are and what they contribute.

To learn more about CIBC, please visit



What You\xe2\x80\x99ll Be Doing

Direct Financial Services (DFS) provides personal and business clients across Canada with direct-to-consumer products and services through a strong network of sites and Contact Centers. Lines of business include CIBC Investor\xe2\x80\x99s Edge and Simplii Financial. DFS priorities are aligned to CIBC\xe2\x80\x99s priorities to focus on our clients, innovate for the future, and simplify our bank.

As Senior Product Manager, Digital Marketing for CIBC Investor\'s Edge, you\xe2\x80\x99ll support the development and execution strategy for digital marketing to help us achieve our growth objectives. In this role, you\xe2\x80\x99ll work with key partners to help us attract new self-directed investing clients through performance marketing and other digital marketing efforts. You\xe2\x80\x99ll also play a key role in shaping conversion-driven creative that will attract new clients and engage them throughout their online investing and trading journey. Ultimately, here\xe2\x80\x99s how you\xe2\x80\x99ll help:

Support the ongoing optimization of media mix and creative performance strategies. Working closely with key partners, you\xe2\x80\x99ll plan, manage and monitor the media mix and KPIs. You\xe2\x80\x99ll also help to identify opportunities to collaborate with new media partners.

Contribute to the production of click-worthy creative that will drive conversions and help us achieve our sales objectives.

Ensure all digital marketing is integrated across all channels including programmatic, social, SEM, and SEO.

Lead/participate in the ideation of conversion-driven copy and design that will engage online investors throughout their trading journey. From promotional offers to educational articles, you\xe2\x80\x99ll work with key partners to develop creative that will optimize conversions on ads, landing pages, emails, push, and in-app marketing.

Optimize conversions by leveraging A/B testing and following the data.

Contribute and build a personalization strategy that drives segmented performance and optimization across digital marketing channels.

Manage relationships with a variety of internal and external partners in marketing and analytics.

Support and enable a broader marketing team to drive brand awareness and growth.

At CIBC we enable the work environment most optimal for you to thrive in your role. You\xe2\x80\x99ll have the flexibility to manage your work activities within a hybrid work arrangement where you\xe2\x80\x99ll spend 1-3 days per week on-site, while other days will be remote. Details on your work arrangement (proportion of on-site and remote work) will be discussed at the time of your interview.

How You\xe2\x80\x99ll Succeed

Strategic thinking - You can connect the dots. You\xe2\x80\x99ll contribute to the strategic roadmap to drive sales and retention. With your experience in digital marketing, coupled with your knowledge of the markets, investing, and trading, you can help deliver campaigns that meaningfully attract and engage our various client segments.

Push for excellence - Help us challenge the status quo. You\xe2\x80\x99ll follow the data and bring new ideas to the table to continually evolve and optimize conversions.

Build partnerships - You\xe2\x80\x99ll collaborate cross-functionally within the organization and foster strong relationships with internal and external partners.

Who You Are

You have demonstrated success in digital marketing to investors. You\xe2\x80\x99ve worked with teams to apply a broad and strategic lens to continuously monitor and optimize media and creative performance.

You understand that success is in the details. You have a critical eye to detail and notice the things that others don\xe2\x80\x99t. You can manage various initiatives and ensure seamless execution.

You know investing. You\xe2\x80\x99ve worked in financial services and understand the mindset of online investors and traders.

You\'re driven by collective success. You know that collaboration can transform a good idea into a great one. You understand the power of an inclusive team that enjoys working together to bring a shared vision to life.

You act like an owner. You thrive when you\'re empowered to take the lead, go above and beyond, and deliver results.

Values matter to you. You bring your real self to work and you live our values \xe2\x80\x93 trust, teamwork and accountability.

What CIBC offers

At CIBC, your goals are a priority. We start with your strengths and ambitions as an employee and strive to create opportunities to tap into your potential. We aspire to give you a career, rather than just a paycheck.

We work to recognize you in meaningful, personalized ways including a competitive salary, incentive pay, banking benefits, a health benefits program, defined benefit pension plan, an employee share purchase plan and MomentMakers, our social, points-based recognition program

Our spaces and technological toolkit will make it simple to bring together great minds to create innovative solutions that make a difference for our clients

We cultivate a culture where you can express your ambition through initiatives like Purpose Day; a paid day off dedicated for you to use to invest in your growth and development

What you need to know

CIBC is committed to creating an inclusive environment where all team members and clients feel like they belong. We seek applicants with a wide range of abilities and we provide an accessible candidate experience. If you need accommodation, please contact

You need to be legally eligible to work at the location(s) specified above and, where applicable, must have a valid work or study permit.

Job Location Toronto-81 Bay, 16th Floor

Employment Type Regular

Weekly Hours 37.5

Skills

Marketing

CIBC