Job Description

Description :As a recognized national business law firm, we support, grow, and impact our communities through our work. We help entrepreneurs, companies, and professionals shape and build the Canadian economy.When you start a career with Miller Thomson, you join a firm that puts its people first. We provide the opportunity to influence the course of your career, community, and workplace with the support and backing of a national organization. While teamwork and collaboration are hallmarks of our culture, we accept and encourage individuality. You can expect a friendly, safe, and supportive environment where your colleagues will rally around to help you succeed.Find the spark that will propel your career to new heights. Apply today to join a firm that is dedicated to you.We are looking for a Senior Manager, Digital Marketing to join our team in our Toronto office.Reporting to the Director, Marketing and Technology, the Sr. Manager, Digital Marketing is accountable for the strategy, development, execution and analysis of digital marketing initiatives including all paid and organic initiatives via all paid, earned and owned media platforms.The successful candidate will have demonstrated experience strategizing, building, executing and reporting on marketing efforts with a penchant for diving into the details and aggregating results from multiple sources to deliver the complete picture via comprehensive reports.This is a hands-on role, with supplemental agency support, requiring expert-level experience with:

• LinkedIn Campaign Manager
• Facebook Ad Manager
• Google Ad SEM Campaigns
• Platform agnostic retargeting campaigns
• Google Analytics (GA4)
• Google Tag Manager (GTM)
• Google Looker Studio
• Google Search Console
• Campaign testing and optimization
• Website performance testing and optimization
• SEO (SEMRush, BrightEdge)
• Email marketing automation strategy development
• Working with programmatic trading desks
• Running firm-level, industry, practice group campaigns nationally and regionally
• Social media management and listening (Sprout Social)
• Lead generation expertise with wild ideas on attribution and conversion

The role will directly impact the firm\xe2\x80\x99s lead generation goals by working closely with our Business Development managers, Thought Leadership managers, Communications manager, specialty and industry group leads and lawyers to manage multi-channel programs that leverage both inbound and outbound tactics in support of Miller Thomson\xe2\x80\x99s business development and marketing KPIs.Key Responsibilities:Plan digital marketing programs and initiatives

• Strategize, develop and execute digital initiatives; monitor, optimize and report analytics; and provide guidance and support across all digital marketing channels, including website, SEO/SEM, social, paid, newsletters, blogs and display advertising.
• Listen to the needs of internal stakeholders, developing strategies and executions that achieve desired goals.
• Develop comprehensive and thoughtful plan presentations that are communicated to the Director and CMO for approval.
• Manage spend.
• Using 3rd party platforms (Sprout, Mondaq, Lexology) to provide guidance on the development of trend-worthy, compelling online content and create lead-generation campaigns.

Strategize new content marketing ideas in collaboration with the Communications Manager

• Optimize email marketing efforts including content, strategy, execution and automation.
• This includes tracking, measuring and reporting on the performance of all campaigns, assessing them against pre-established KPIs and, ultimately, tying efforts to conversion.
• Identifying trends and insights, and providing suggestions to improve performance based on those insights.

Advocate for search engine optimization (SEO) and user-friendly design for the website

• Optimize SERP performance on Google, Bing, etc.
• Improve website traffic (SEO-rich content, visual design guidance, UX and conversion paths) using tools, such as SEMRush, Screaming Frog, Google Search Console, etc.

Streamline and manage marketing information

• Guide digital marketing social and newsletter calendars by coordinating efforts with communications and thought leadership staff.
• Provide input on annual Marketing Plan.

Research, investigate, and evaluate emerging marketing technologies

• Ensure that the firm\xe2\x80\x99s marketing efforts are at the forefront of digital marketing innovation with a finger on the pulse of emerging technology and provide thought leadership for adoption where appropriate.

What you\'ll bring:

• Bachelor\'s Degree and/or specialized training in marketing, communications, or related field;
• Minimum six (6) years of hands-on experience in digital marketing, ideally at a law firm;
• Google Analytics and AdWords;
• Demonstrable experience planning and managing the execution of paid social and display advertising;
• Experience in optimizing landing pages and user funnels;
• Extensive knowledge of website analytics tools including Google Analytics and Google Search Console;
• Extensive knowledge of SEO & SEM;
• Detailed experience with social media ad platforms including LinkedIn, Facebook Twitter and Instagram;
• Expert knowledge of marketing automation best practices;
• Experience split testing, iterating and measuring e-mail marketing campaigns;
• Strong analytical skills and data-driven thinking;
• Excellent written and verbal communication skills;
• Detailed knowledge of WordPress CMS with bonus points for HTML, CSS;
• Experience using or administering CRM systems.

What we offer:We believe in the importance of a Total Compensation package, ensuring our mix of salary, benefits, and perks are competitive within the market as well as a work-life balance. We offer:

• A comprehensive Benefits package that includes Health, Dental and Vision Care, Employee Assistance Program, Life Insurance, Short Term and Long Term Disability Insurance, 3+ Weeks\xe2\x80\x99 Vacation and 10 Personal Days;
• A Diverse and Inclusive Workplace;
• Flexible working options;
• Maternity Leave Top-up;
• A Firm matching Group Retirement Savings plan;
• An individual TFSA with low fund management fees and competitive investment options;
• Employee Assistance Program to support you and your family;
• A wellness spending account to foster employee well-being;
• Professional Development opportunities;
• Employee appreciation events;
• Charitable giving programs.

Who we are:Miller Thomson LLP is one of Canada\xe2\x80\x99s fastest-growing national business law firms, with ten offices across the country. Our consistent ability to provide practical, creative and cost-effective advice, combined with an unyielding service commitment to our clients and a strong dedication to our lawyers, staff and the communities in which we practice, gives us a unique position in the Canadian legal industry.Miller Thomson LLP is an equal-opportunity employer and is committed to equity, diversity, inclusion, and accessibility.While we thank all applicants for their interest, due to the high volume of applications we receive, we are unable to respond to queries individually, and only those selected for an interview will be contacted. No phone calls or agencies, please.Miller Thomson will provide accommodation on request throughout the recruitment, selection and assessment process for applicants with disabilities. If you require accommodation, please inform our Talent department of the nature of the accommodation that you may require, to ensure your equal participation.

Miller Thomson