Job Description

Why you'll love Softchoice:
We are a software-focused IT solutions and services provider that equips organizations to be agile and innovative, and for their people to be engaged, connected, and creative at work. That means moving them to the cloud, helping them build the workplace of tomorrow, and enabling them to make smarter decisions about their technology. By doing these things we help them create success for their customers and their people.We stand proudly for our people and support their success through career development and advancement. We are recognized and respected for our culture of inclusion and belonging, continuously striving to do what's good for our people and communities.The impact you will have:
We are looking for a data-driven and strategic Senior Manager, Digital Marketing & Operations to own the end-to-end performance of our digital marketing channels, operations infrastructure, and lead management processes. In this role, you will spearhead initiatives across paid media, SEO, website content management, and marketing automation (Eloqua) to maximize ROI and drive measurable pipeline impact. A key part of the position is performance management-setting clear KPIs, continuously monitoring results, and optimizing tactics based on real-time data.You will be a hands-on leader, guiding a cross-functional team while collaborating with stakeholders in Growth Marketing, Partner Growth, Sales, and other departments. By aligning digital strategy with operational excellence, you will ensure leads are effectively generated, nurtured, qualified, and handed off to sales at scale. Your success will be measured by how well you optimize budget spend, increase funnel velocity, and elevate the overall customer experience-all while championing continuous improvement and innovation within the marketing function.This is a hybrid role with the expectation of working in the Toronto office once a week.What you will do:
1. Digital Marketing Leadership

• Paid Media Strategy: Own the strategy, execution, and optimization of paid channels (SEM, display, social) to drive brand awareness, lead acquisition, and customer revenue growth.
• SEO & Organic Search: Oversee and continuously refine SEO best practices, content strategies, and technical enhancements to increase organic visibility and inbound traffic.
• CMS Management: Ensure a high-performing and user-friendly website experience, coordinating with web developers and content teams to optimize site architecture, content publishing, and conversion pathways.
• Cross-Functional Collaboration: Partner with the Growth Marketing Manager and the Partner Growth Manager to align digital strategies with demand generation and partner-focused initiatives, ensuring cohesive customer journeys across all touchpoints.

2. Marketing Operations

• Marketing Automation (Eloqua): Lead the design and team execution of automated campaigns, nurturing programs, and lead scoring models to support scalable, data-driven engagement.
• Data Orchestration: Oversee data management across marketing platforms, ensuring data integrity, segmentation accuracy, and alignment with Salesforce.
• Lead Management: Define and optimize lead processes, collaborating with Sales Operations and IT to ensure effective handoff, pipeline tracking, and closed-loop reporting.
• Tech Stack & Integrations: Own the marketing technology stack, identifying opportunities to enhance efficiency, improve reporting, and drive better outcomes (e.g., evaluating new tools, integrating existing systems).
• Budget & Spend Optimization: Track channel spend, analyze ROI, and provide strategic recommendations to optimize marketing investments.

3. Analytics & Reporting

• Performance Measurement: Develop dashboards and reports that track KPIs across digital channels and operations, delivering actionable insights to senior leadership and cross-functional teams.
• Continuous Improvement: Conduct in-depth analysis of funnel metrics, pipeline velocity, and conversion rates to recommend data-driven optimizations that improve marketing effectiveness.

4. Team Leadership & Development

• People Management: Recruit, mentor, and lead a team of digital marketing and marketing operations professionals, fostering a culture of innovation, accountability, performance management, and continuous learning.
• Collaboration & Influence: Build strong partnerships with RGM, category teams, sales, and other stakeholders to ensure alignment on objectives, milestones, and deliverables.

What you bring to the table:

• 7+ years in digital marketing and/or marketing operations.
• 3+ years in a managerial/people leader role overseeing cross-functional teams.
• Proven track record with marketing automation platforms (Eloqua experience required), CRM integrations (Salesforce experience preferred), paid media channels, SEO strategy, and CMS management.
• Adept at interpreting data to guide decisions; experience creating and managing reports in analytics tools (e.g., Google Analytics, BI platforms).
• Demonstrated ability to design and refine workflows, lead handoff processes, and integrations that drive efficiency and scalability.
• Excellent communication skills to articulate complex ideas, influence stakeholders, and manage cross-functional initiatives effectively.
• Experience in forecasting, allocating, and optimizing budgets to achieve defined targets and ROI.

Not sure if you qualify? Think about applying anyway:
We understand that not everyone brings 100% of the skills and experience for the role.At Softchoice, we offer opportunities to a diverse group including those with a variety of workplace experiences and backgrounds. Whether you are new to corporate tech, returning to work after a gap in employment, or looking to transition and take the next step in your career, we are excited to learn more about you and encourage you to apply.Why You'll Love Working Here:

• The People: You'll thrive in our collaborative environment, surrounded by incredible colleagues who foster support and innovation, driving our collective success
• High-Performing Culture: At Softchoice, we are dedicated to achieving our goals and committed to success for our customers and each other
• Flexibility: Plan your workdays in a way that suits you best
• Award-Winning Workplace: Proudly recognized as a Great Place to Work for 19 consecutive years
• Inclusive Culture: We are committed to an inclusive culture where every team member can be their authentic self
• Competitive Benefits: Benefit from competitive perks that start on day one

Inclusion & Equal opportunity employment:
We are an equal opportunity employer committed to diversity, inclusion & belonging. People seeking employment at Softchoice are considered without regard to any protected category including but not limited to, race, color, religion, national origin, age, sex, marital status, ancestry, disability, veteran status, gender identity, or sexual orientation.Require accommodation? We are ready to help:
We are proud to provide interview & employment accommodation during the recruitment and hiring process. If you require any accommodation to apply or interview for a position, please reach out directly to . We are committed to working with you to best meet your needs.Our commitment to your experience:
We are committed to the safety of all applicants and team members. With that in mind, we have implemented digital interviewing for everyone. We understand that you may need to interview with distractions around you (such as children or furry friends) and we will be doing the same.Before you start with us, we will conduct a criminal record check, verify your education, and check your references.When you join Softchoice, we will onboard you remotely. Don't worry. It's quick, simple and you'll be connected with your new team in no time.Job Requisition ID: 6449
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Softchoice