Job Description

Job DetailsJob Location: Mustang Survival Burnaby - Burnaby, BCPosition Type: ContractorEducation Level: 4 Year DegreeSalary Range: UndisclosedJob Category: MarketingDescriptionWHO WE AREAt Mustang Survival, our vision is to enable the ultimate on-water experience. We seek to become the pinnacle waterlife brand by offering authentic, innovative product solutions that instill confidence and trust in our consumers. We require talented, motivated, inspired individuals at all levels of the organization to ensure that we remain true to what we stand for. If you are someone who has curiosity, passion for excellence, and a desire to drive innovative product solutions, come and join us to push the boundaries of what\xe2\x80\x99s possible in delivering the ultimate water life user experience.WHAT WE OFFERThis hybrid position is a 10-month fixed term contract covering maternity leave with a competitive wage of $90,000 \xe2\x80\x93 110,000 per year prorated for the term of this contract. The ideal start date of this position will be September 3, 2024. Note: the posted salary ranges are estimates and actual salary may vary depending on the experience of the candidate.JOB PURPOSEThe Manager, Digital Marketing & Ecommerce at Mustang is a visionary leader responsible for driving the growth of our digital and ecommerce initiatives. This role focuses on developing and executing strategies to boost Mustang Survival\xe2\x80\x99s online presence, enhance customer experience, and expand the ecommerce platform. Collaborating with Sales, Product, CX, and Marketing teams, the manager will ensure a seamless and engaging customer journey across all digital channels, keeping Mustang at the forefront of the digital marketplace.RESPONSIBILITYEcommerce Strategy & Project ManagementAnalyze the current Ecommerce ecosystem, strengths, weaknesses, and growth opportunities to enhance audience targeting, engagement, and conversion for achieving business objectives.Lead strategic Ecommerce projects to expand market presence and drive business growth.Website and Ecommerce OperationsManage all Mustang Survival websites, ensuring continuous improvement, product launches, and best in class consumer journey, emphasizing SEO and ecommerce ROI.Maintain ecommerce inventory levels, collaborate on Ecommerce forecasting, and suggest improvements for out-of-box experience and fulfillment.Manage and develop the Ecommerce Pro and Affiliate Program through working with external partners.Drive strategy and execution for expanding Mustang Survival into new regions and marketplaces.Digital Consumer JourneyDevelop data-driven marketing strategies with final vision to enhance segmentation, targeting, and messaging effectiveness.Uphold Mustang Survival\xe2\x80\x99s vision, values, and goals across all consumer interactions.Consumer ServiceSupports the vision, strategy, and road map/goals for a best-in-class Consumer Experience.Digital Marketing Campaigns (Emailing & Online Advertising & Social Media)Plan, manage, and analyze email and online advertising campaigns across multiple markets and platforms.Oversee social media strategy and integration as part of the overall digital campaignConduct tests, analyze data, and identify trends and insights to optimize campaign ROI.Search Engine Optimization (SEO)Analyze and implement website changes for improved search engine rankings.Collaborate with external SEO agencies to drive ongoing improvements.Data Analysis & ReportingUtilize analytics tools to track and analyze website and campaign performance.Generate regular reports on KPIs and provide actionable insights and recommendations.Other ResponsibilitiesPlanning and managing budget for Ecommerce and Digital MarketingMentor, manage, and lead the Digital Marketing & Ecommerce team membersThis role requires ad-hoc travel across Canada, the US, and internationally for market research, consumer engagement, tradeshows, events, partnerships, and identifying new market opportunities.Prepare vendor payment documentation for managers or accounts payable/receivable to sign off onPerform other duties as assigned.Qualifications

• Bachelor\xe2\x80\x99s degree or higher education in Marketing, Business, or related field

5+ years of experience in Ecommerce, digital marketing preferably within a successful start-up, consulting, agency, or ecommerce environment.Proven track record of driving growth and engagement through strategic Ecommerce and digital marketing initiatives, including paid social, SEM, affiliates.Intimate experience managing campaigns to specific ROI KPIs; such as CPA, retention, life-time valueREQUIRED KNOWLEDGE, SKILLS, AND ABILITIESProficient in using digital marketing and Ecommerce platforms, Shopify is idealAnalytical, KPI-focused, hands-on personality, team-oriented, and thrives under pressure.Proficient in marketing attribution methodologies (multi-touch, last-click, etc.)Proven project manager adept at juggling priorities and multiple tasks.Builds rapport with cross-functional teams to ensure timely task execution.Experience building and managing high performance teams.Self-starter skilled at balancing competing priorities and managing multiple projects.Knowledge and skills specific to marketing and sales of consumer products.Strong skills in preparing and delivering presentations to diverse audiences.Proficient with tools like Adobe Creative Suite, MS Office, and Klaviyo.Good command of the English Language, written and verbal, French is an asset.Ideally a passion the marine environment and the activities within.Able to manage and stay positive in an environment of constant change to help us take bold and strategic moves.

Mustang Survival