Job Description

Universal Music Canada is Canadas leading music company, engaged in recorded music, music publishing, merchandising, and audiovisual content. Home to the most comprehensive catalogue of recordings and songs across every musical genre, UMC is committed to artistry, innovation and entrepreneurship in broadening opportunities for our artists on both the domestic and world stages as well as creating new experiences for fans.
Universal Music Canada is part of Universal Music Group, the world leader in music-based entertainment.
We are searching for creative, innovative and passionate people to join our team. If you love music and got excited just thinking about joining this amazing organization, we would love to meet you!
Manager, Digital Marketing - 14 Month Contract
Posting Closing: May 8, 2024
The UMC team works in a hybrid, flexible environment with four days a week from our creative campus located in Liberty Village, Toronto and one day of work virtually.
Reporting to the Senior Director, Digital Marketing, Universal Music Canada is seeking an experienced Digital Marketing Manager to join our Digital Marketing team. This role will manage a roster of UMCs artists and work alongside the marketing manager in the creation and execution of digital marketing and promotional plan while also managing programs and multi-artist campaigns. Prime candidates have knowledge and experience working with digital technologies and platforms, can effectively communicate with artists, artist management teams, internal teams & executives at UMC, digital partners, and are comfortable working in a fast-paced, collaborative, team environment.
Responsibilities
Define, plan, and execute digital marketing campaigns for a roster of domestic artists, including UMCs Country Music roster
Manage strategic partnerships with key digital accounts with an ability to manage the day-to-day tactics as well as the big picture strategy
Work closely with the streaming, and marketing teams to ideate, create, execute, and measure multi-artist campaigns with a focus on growing market share for select genres and developing artists fanbases in Canada & globally
Maintain strong relationships with artist management and artists to be viewed as a resource for best practices and implementing digital marketing strategies
Identify viral, digital word-of-mouth marketing opportunities with the goal of driving traffic, fan acquisition, and creating brand awareness for artists
Drive social media growth for all artists through increased engagement, activity, and relevant content posts
Optimize and manage the artists full digital footprint including Web, Social, and CRM
Work closely with the Audience Development team to grow our artists CRM lists through a combination of digital moments, IRL events, contesting, and campaigns
Actively participate in team meetings, discussions, and planning activities
Measure and analyze overall campaign performance and provide insights and key learnings to other departments
Assist in analyzing online promotions and campaign sales impacts, consumer trends, etc
Monitor campaigns regularly to understand effectiveness of strategy, making recommendations for continuous improvement
Report weekly to senior staff and managers, providing actionable insights and campaign updates
Requirements
Deep knowledge of Country Music would be an asset. You know the creators, tastemakers, digital media, podcasts, playlists, and digital forums that are key in reaching and converting potential new country music fans
Education and/or relevant experience
Strong coordination and organizational skills
A skilled presenter, you can hold the attention of a large group of people and can clearly convey the subject matter in a concise and memorable way
Deep knowledge of the analytics available on all social platforms and the ability to pull actionable insights out of the data
Aptitude for communicating and engaging on various platforms
Experience and desire to work in a fast-paced, high-volume environment and ability to multi-task and prioritize
Highly adaptive to change
Consistently meet deadlines
Creative, self-starter with exceptional follow-up skills
Content editing a plus (image, video, content - Photoshop, Final Cut)
Ability to learn new software and analytics programs as necessary
Proactive approach to work, constantly seeking improvement in all areas
Universal Music Canada is committed to equity, diversity, and inclusion, and strongly welcomes and encourages applications from Indigenous Peoples, people of colour, women, persons with disabilities, people who are 2SLGBTQIA+, and people from other diverse communities. Accommodations are available on request for candidates taking part in all aspects of the selection process.
Job Category: Marketing, Streaming & Digital Media