Job Description

You are as unique as your background, experience and point of view. Here, you\xe2\x80\x99ll be encouraged, empowered and challenged to be your best self. You\'ll work with dynamic colleagues - experts in their fields - who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you\'ll have new and exciting opportunities to make life brighter for our Clients - who are at the heart of everything we do. Discover how you can make a difference in the lives of individuals, families and communities around the world.

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Reporting to the Director of Social Media Growth & Performance, the Manager, Digital Acquisition Initiatives will work closely with the marketing and sales leadership teams to deliver digital marketing, partner and acquisition programs to meet our growth focused objectives and drive business results. This person will partner with external and internal teams to identify and launch strategic pilots that create unique interactions with prospects or clients to move them through the marketing sales funnel.

What will you do?

• Oversee the planning, execution, and performance of multi-channel content, partnership programs and marketing campaigns to drive demand generation
• Manage content and partner level program plans to drive engagement
• Conduct competitor and industry research to identify partnerships and new areas of opportunity for Sun Life
• Creates requisite business cases and drives program alignment across the organization from inception to implementation of new pilots and programs
• Partners on the development of relevant content for segments and personas to build market awareness, generate demand, and accelerate the user journey through the marketing sales funnel to become a qualified lead
• Partners with technology teams on the successful implementation and execution of programs
• Builds and evolves performance reporting to measure the results of pilots and new initiatives and the effectiveness of content throughout the marketing sales funnel
• Presents plans, incorporates feedback, and discusses recommendations with various key stakeholders, including senior leaders.

What will you need to succeed?

• Digital Marketing and Campaign Execution \xe2\x80\x93 demonstrated experience in delivering direct to digital marketing programs (social media, paid search, affiliate marketing, partnerships marketing etc.)
• Demonstrated experience with marketing nurturing campaigns across various channels (digital, social, email)
• Campaign Execution \xe2\x80\x93 demonstrated experience in managing performance-based digital marketing campaigns
• Storytelling- ability to draw insights from data in a way that influences others
• Organizational Skills \xe2\x80\x93 proven ability to manage multiple initiatives and deliver against required timelines and budget
• Relationship Management \xe2\x80\x93 proven ability to build and cultivate strong relationships with internal/external stakeholders up, down and across the organization
• Experience with web analytics tools and marketing technologies (i.e. Adobe and Google)
• Understanding of direct response marketing and conversion rate optimization
• Solid knowledge of digital media strategies and bid management tools (Search, Social, Programmatic, etc.).
• A university degree or diploma in Business, Marketing, or other relevant fields of study.
• Experience with Salesforce Marketing Cloud standard methodologies and functionality including Email studio, Mobile Studio, Automation studio, Journey Builder, Interaction Studio, Ad Studio and Audience Builder is considered an asset

What\'s in it for you?

• We\xe2\x80\x99re honoured to be recognized as a 2023 Best Workplaces in Canada by Great Place to Work\xc2\xae Canada
• Being part of an organization that offers the best experience by doing what is right and caring for our Clients
• Wellness programs that support the three pillars of your health \xe2\x80\x93 mental, physical and financial
• An environment of continuous learning and improvement with a friendly, collaborative and inclusive culture

The Base Pay range is for the primary location for which the job is posted. It may vary depending on the work location of the successful candidate or other factors. In addition to Base Pay, eligible Sun Life employees participate in various incentive plans, payment under which is discretionary and subject to individual and company performance. Certain sales focused roles have sales incentive plans based on individual or group sales results.

Diversity and inclusion have always been at the core of our values at Sun Life. A diverse workforce with wide perspectives and creative ideas benefits our clients, the communities where we operate and all of us as colleagues. We welcome applications from qualified individuals from all backgrounds.

Persons with disabilities who need accommodation in the application process or those needing job postings in an alternative format may e-mail a request to .

At Sun Life we strive to create a flexible work environment where our employees are empowered to do their best work. Several flexible work options are available and can be discussed throughout the selection process depending on the role requirements and individual needs.

We thank all applicants for showing an interest in this position. Only those selected for an interview will be contacted.

Salary Range: 74,100/74 100 - 120,800/120 800

Job Category: Marketing

Posting End Date: 25/06/2023

Sun Life Financial