Job Description

Your role
The Senior Manager, Digital Content Strategy will be required to work collaboratively across multiple departments and teams, as well as with internal stakeholders, namely practice and industry groups, and external partner agencies, to build effective and innovative paid and organic digital campaigns focused on increasing engagement and acquisition and increasing brand awareness. You have a proven track record of creating integrated and effective digital content strategies for website, email, external advertising and content platforms, to deliver exceptional user experiences and achieve business goals. You have an in-depth understanding of SEO and content marketing best practices, including the strategic planning of thought leadership content and corresponding social media assets. Who We Are Fasken is a leading international business law and litigation firm. Our firm\xe2\x80\x99s 900 lawyers are located across offices in Vancouver, Surrey, Calgary, Toronto, Ottawa, Montr\xc3\xa9al, Qu\xc3\xa9bec City, London, Johannesburg and an office in the professional and retail district known as Taza (/Ta-Zah/) on Tsuut\xe2\x80\x99ina lands. Providing strategic and thoughtful advice in all areas of business law, our broad range of clients include close to half of the Fortune 100 companies, as well as corporate clients, government agencies, regulatory authorities, non-profit bodies and individuals. Our clients interests are paramount in all that we do and we take pride in supporting our communities. We are a place where bright, talented, and collegial people want to work together and we work hard together to achieve our goals in a collaborative and efficient way. Responsibilities include, but are not limited to:

• Reporting to the Senior Director of Communications, and part of the Communications Team, lead and mentor the Social Media Manager and Digital Content Specialist, and collaborate closely with the Business Development, Digital Marketing and Marketing Operations teams to develop a digital content strategy that aligns with the Firm and practice and industry groups\xe2\x80\x99 business objectives.
• Bring best-in-class methods to digital content creation, storytelling, process improvement, and ideation by applying new, innovative ideas and creative ways to tell our story.
• Oversee and work closely with the Manager, Social Media, to implement and enhance our organic and boosted social media strategy, using data and insights to drive innovation and identify opportunities to continue to grow our channels, engage our online communities, optimize user journeys to drive conversions and lead generation, and achieve organizational goals.
• Oversee and work closely with the Digital Content Specialist, to implement and enhance our digital content strategy, including SEO planning, thought leadership strategy, and oversight of content on website, oversight of paid digital advertising and content.
• Work with other key internal digital content owners and creators to evolve and enhance our online content strategy for our website and beyond. This includes the execution of our content SEO planning and approach and working with practice and industry groups to advance organizational goals .
• Collaborate with internal teams and external agency partners to develop campaign and program strategies for paid and organic digital and social media.
• Provide subject matter expertise and thought leadership to other teams and internal stakeholders for social media, digital content creation and digital engagement strategies. including applying best practices for processes.
• Ensure a consistent brand across all digital properties to grow our brand reputation.
• Manage regular reporting and analytics for digital and social media engagement strategies, providing insights and recommendations to practice leads and other stakeholders leveraging data to inform strategy development and to optimize tactics.
• Foster a working environment that highlights the talents and strengths of each team member.

Qualifications

• Bachelor\xe2\x80\x99s degree in Marketing, Business Administration, or related field.
• Minimum ten (10) years\' experience in digital marketing/communications, including at least 3 years of people management experience.
• Experience creating and implementing successful and integrated digital engagement strategies including both paid and organic social media, email, web and mobile. This includes execution of social media strategies for LinkedIn, Instagram, YouTube, and X.
• Strong knowledge of Microsoft Office Suite
• A strong knowledge of writing for the web and content SEO, including plan implementation.
• Familiarity with other applications and programs used in the Communications department

Must Haves

• Exceptional people management skills with an ability to lead, coach and motivate team members across the country
• Excellent relationship management and negotiation skills to establish and maintain strong, collaborative relationships within the organization and with external vendor partners.
• Demonstrated ability to think strategically, identify opportunities, and develop digital and social media campaigns to capitalize on proactive opportunities for content development.
• Ability to analyze and assess the performance of campaigns, and translate quantitative and qualitative data into actionable insights and recommendations for revising online campaign strategy.
• High attention to detail and organization skills to juggle multiple priorities in a deadline-driven environment
• Energetic, self-motivated, entrepreneurial and results-oriented with a commitment to continuous improvement
• Excellent writing and editing skills in English. Professional level of the French language (bilingualism) is an asset

Why Work with Us Fasken is dedicated to rewarding your contributions and encouraging your professional development. We offer a comprehensive salary and benefits package that is competitive, together with opportunities for personal and professional growth. Our benefits include:

• A health and wellness subsidy
• An annual education & tuition reimbursement
• Flexible medical and dental benefits (effective from day 1)
• Short term and long-term disability insurance
• Personal days
• Employee & family assistance program
• Paid vacation and sick days
• Group retirement savings plan with matching contributions
• Monetary incentive for employee referrals
• Flexible working arrangements
• Opportunities to give back to your community through firm initiatives
• An engaging firm culture that celebrates our hardworking and dedicated people

Diversity and Inclusion At Fasken we believe a diverse workplace comprises individuals with unique backgrounds, characteristics, and qualities. An inclusive workplace creates an equitable environment where individuals are respected and where they are welcome. Fasken is committed to diversity and inclusion in all that we do. Accessibility and Accommodation It is important to our Firm that all its members, including those with disabilities, find our workplace to be welcoming and supportive. Reasonable accommodations are available on request for candidates with disabilities taking part in all aspects of the selection process. Background and Reference Checks Any offer of employment may be conditional upon full background checks including a criminal record check, a credit check, employment, and educational verifications. Compensation The typical salary range for this position is $90,000 - $140,000 annually; the base pay offered is based on location and may vary depending on job-related knowledge, skills, experience, internal and market equity. Your Application We appreciate hearing from all qualified candidates, however, only those applicants whose background and experience match our requirements will be contacted. You can submit your application through our Careers page. We thank all applicants for their interest however only those under consideration will be contacted.