Manager, Corporate Partnerships

Toronto, ON, Canada

Job Description


Our league client is looking for a Manager, Corporate Partnerships!With the goal of being our sponsors most strategic partner in Canada, this role requires superior relationship management capabilities for both external and internal stakeholders, combined with a solid strategic foundation and functional understanding, of all elements of the marketing mix. We're looking for someone with strong working knowledge of the Canadian sponsorship industry and strategic planning process.Responsibilities For The Role:

  • Accountable, in collaboration with our partners, for the successful development, approval, activation and analysis, of each partner activation on and off season.
  • Through a deep understanding of each partner contract, will ensure that their programs can and will be approved internally, consistent with their contractual rights.
  • Work with partners to develop brand centric content that meets partner and league objectives.
  • Work with player relations to identify and recommend players for partner executions (content, virtual, in-person).
  • Work with partners on measures of success and track throughout the season.
  • Develop digital media campaigns for league partners to maximize partner investments.
  • Work with corporate partners, at a strategic business level, to identify key challenges and opportunities that the league can support on, to meet their business needs. This will be done in collaboration with other functional teams (marketing, fan centric marketing, consumer products, etc).
  • Accountable for identifying incremental revenue opportunities across each partner, and working to provide them with new ideas, that will deliver net new revenue to the league. Eg. content, assets, media.
  • Work with legal and other relevant stakeholders to develop and manage contracts for new partners.
  • Work with marketing team to identify opportunities to collaborate with partners on initiatives that support business objectives in the market.
  • Identify and lead, required research projects, to help deliver short and long term goals.
  • Accountable for evaluating our annual performance with our partners, using an agreed upon methodology and metrics.
  • Responsible for managing digital inventory across all corporate partners, including trafficking ads with our digital agency.
  • Responsible for providing monthly reporting and analysis of league owned and operated media executions.
  • Responsible for leading league events including league Road Trips, annual Corporate Partner Summit and Partner Gifting program.
Key Attributes For This Role:
  • Digital media planning or buying experience an asset
  • Experience developing and executing digital content an asset
  • Highly organized with the ability to manage the needs of multiple partners simultaneously
  • Strong inter-personal and effective communication skills
  • Creative problem solver with an optimistic approach to business challenges
  • Consistently pushes for better results for the team and partners
  • Effective knowledge and use of Microsoft PowerPoint, Excel and research tools
  • Self-starter with the ability to network within NFL International and Domestic offices to conduct day to day business
Skills & Experience:
  • University or equivalent college diploma - marketing or business administration degree an asset
  • Experience with Account Management an asset
  • Experience working in sponsorship, either on client, agency or property side
  • Working with a sports property and or sports betting operator an asset
  • A minimum of 5 years of progressively expanding experience in sponsorship/partnership activation or client account management in the marketing function is preferred
This role requires some travel during the league's season (approximately 10% of the year). A valid passport for international travel is required. Nexus an asset!AIP Connect believes in equal opportunity. Our recruitment consultants are committed to inclusive recruitment and selection practices and will not discriminate based on age, colour, ability, national origin, race, religion, sex, or sexual orientation.Accessibility: If you need any accommodations during the interview process, please let us know.

AIP Connect

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Job Detail

  • Job Id
    JD2395338
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Toronto, ON, Canada
  • Education
    Not mentioned