Job Description

Since 1988, Distributel connects Canadians to the people, passion, and priorities that matter. By constantly challenging ourselves to simplify, add utility, and humanize the ways people do business with us, we will create a valuable experience for our customers in every way.

Join an award-winning organization in its mission to provide a true alternative to Canadian consumers!

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LOCATIONS:

• Ottawa, Ontario

ABOUT THE OPPORTUNITY:

This role will drive strategy and execution of marketing programs aimed at generating a high volume and a high quality of sales leads. Leading a direct report and working with senior sales leaders, product managers, the broader marketing team and business development, the ideal candidate would have significant experience leading the Marketing function in a telecommunication, software and/or IT services company.

KEY RESPONSIBILITIES:

• Lead and manage a Commercial Marketing Coordinator direct report.
• Create effective and distinct lead nurturing channels for small, mid-market and Enterprise market segments.
• Create a compelling B2B content strategy that aligns with a technology solution selling approach to drive inbound traffic supporting a sales funnel driven strategy.
• Manage an integrated social media strategy leveraging blog and video content to enhance brand loyalty and reputation.
• Sales Enablement responsibilities, related to customer acquisition and retention including collateral development, strategic trade/industry participation, go-to-market strategies, case studies/success stories, eBooks, lead generation activities, RFP support, channel sales opportunities, and client retention programs for both the Inside sales team and commercial account managers.
• Work with any creative internal or external agencies in creating integrated acquisition programs involving both digital and traditional marketing with a view toward maximizing program effectiveness, leverage A/B testing.
• Create a marketing automation lead nurture curriculum aligned with defined buyer personas and lead life cycle.
• Conduct market research for deep, actionable insights on targeting, market conditions and competitive landscape.
• Strategic Partner Development, with solution or equipment vendors / manufacturers, as well as solution providers. Ensure relationship management with both streams of activities, to expose potential growth paths and opportunities through existing, and new Partner networks leveraging MDF to drive acquisition campaigns.
• Responsible for Marketing budgets, inclusive of Events & Sponsorship budgets and must demonstrate clear ROI for any related initiatives. Measure performance with a focus on continuous performance improvement.
• Build a reporting cadence that includes weekly, monthly, and quarterly KPIS, leveraging timely conversion and CPL data from marketing and CRM platforms.

Lead Generation

• In partnership with the VP, Marketing & Communications, and the advertising agency, develop and implement strategic, integrated marketing programs that will drive commercial sales leads for multiple brands.
• Make insight-driven strategic and tactical decisions derived from a deep understanding of competitive, customer and market learnings.
• Partner with Sales for continual input and feedback on programs to ensure participation, goal alignment and success.
• Provide sales channels with marketing support materials to aid in sales conversion; collateral, training, insights, competitive activities, and social media content to support enhanced online networking and nurturing opportunities.
• Define the primary and secondary target market and outline a detailed segmentation strategy with buyer personas.
• Work with Product Management to develop and launch effective promotional pricing programs that drive both interest and sales conversions.
• Work closely with Product Marketing in information exchange to ensure product attributes and features are well understood for the strongest positioning within marketing programs.
• Maintain detailed measurement of all campaigns against sales/cost targets and key benchmarks.
• Lead nurture campaigns in a marketing automation environment leveraging CRM tools.
• Create engaging and effective sales tools such as success stories, infographics, client references, and eBooks.
• Responsible for tracking Commercial marketing and Wholesale budgets.
• Create, maintain and ensure communication of competitive landscape.
• Conduct market research and leverage insights for enhanced programs.

WORKING CONDITIONS:

• Standard business hours.
• Hybrid work schedule, in office 2 days per week.
• Occasional travel required.
• Fast-paced environment, shifting priorities and timelines, complex decision making, extended periods of concentration, managing stakeholders.

TOOLS & TECHNOLOGY USED:

• Microsoft Outlook, PowerPoint, Word with advanced Excel skills.
• Marketing Automation software (HubSpot).
• CRM software (MS Dynamics and Salesforce).
• Social Media platforms (LinkedIn, Facebook, Twitter, YouTube).

CREDENTIALS:

• Have 5+ years of cross-discipline marketing experience in the telecommunications or IT services/recurring revenue-based industry.
• Bachelor Degree in related field.
• Strong experience in lead generation / customer acquisition programs using channels like Google Ads, LinkedIn, Facebook etc.
• Strong analytics and proficiency at measuring campaign effectiveness and ROI.
• Solid background in both strategy and execution of integrated marketing campaigns.

LANGUAGE REQUIREMENTS:

• Bilingual French/English a strong asset:

• EN: examples include reviewing English advertising concepts, delivering presentations.
• FR: examples include reviewing French advertising concepts and social media messages.

SKILLS & ABILITIES:

• Thrive in a fast-paced, entrepreneurial environment.
• Be a strong digital citizen with a keen grasp of SEO and SEM.
• Be analytically inclined, understanding what data means and how to apply it to identify opportunities and solve problems.
• Know what it means to create compelling content in a B2B setting.
• Have a passion for organization and the details.
• Leverage the broader organization to make marketing communications successful.
• Have the ability to manage multiple projects with lots of moving parts.
• Effective leadership capabilities which help establish Marketing as a valued resource within the organization.Passionate and committed to operational excellence and employee engagement.
• Demonstrates good judgment and takes initiative.
• Effective written and verbal communication and presentation skills including the ability to effectively convey information to a wide variety of internal and external audiences.
• Professional demeanor with actions performed at the highest level of honesty and integrity.
• Able to perform job functions within a group setting or as an individual contributor.

HERE\xe2\x80\x99S WHAT\xe2\x80\x99S IN IT FOR YOU:

Experience a wealth of opportunities that only a growing company can offer by joining a dynamic team that\xe2\x80\x99s vigilantly working together towards reshaping the telecommunications landscape.

The heart and soul of our compensation program is built from the foundation of our .

• Industry-leading Corporate Medical and Dental benefits program, in addition to many other perks that make Distributel a great place to work.
• RRSP contributions.
• We promote work-life balance with generous PTO.
• We provide a great work environment with organized social events.
• You\xe2\x80\x99ll have opportunities for growth & development.
• We have great downtown locations and amazing people.

Distributel connects Canadians to the people, passion, and priorities that matter. Join us in our mission to provide a true alternative to Canadian consumers!

Diversity and inclusion are important at Distributel. We appreciate the uniqueness of all individuals and believe that our differences are what make us stronger. Distributel is committed to providing a workplace that ensures equal opportunities, development, and advancement for all.

WHAT HAPPENS AFTER YOU SUBMIT YOUR APPLICATION?

If your application matches the manager\xe2\x80\x99s search criteria, you may be contacted for a pre-screen interview.

Due to high volumes of applications, not all applicants who submit an application will be contacted.

Diversity and inclusion are important at Distributel. We appreciate the uniqueness of all individuals and believe that our differences are what make us stronger. Distributel is committed to providing a work workplace that ensures equal opportunities, development, and advancement for all current and future employees.

Accommodations are available on request for candidates taking part in all aspects of the selection process. For a confidential inquiry, simply email your recruiter directly.

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