Job Description

Come Work with Us!

At RBC, our culture is deeply supportive and rich in opportunity and reward. You will help our clients thrive and our communities prosper, empowered by a spirit of shared purpose.

Whether you’re helping clients find new opportunities, developing new technology, or providing expert advice to internal partners, you will be doing work that matters in the world, in an environment built on teamwork, service, responsibility, diversity, and integrity.


















Job Title Manager, Digital Marketing & Sales - Cards

What is the opportunity?

As a member of the Digital Marketing & Sales (DM&S) team, you will help deliver business strategies (both information/content and transactional/acquisition) across public-facing digital channels for RBC Credit Cards. This role is comprised of two key functions: Digital marketing campaign execution, and managing the digital acquisition channels for RBC Credit Cards. As part of the Digital Marketing team you will collaborate with Marketing & Product stakeholders to execute the vision for marketing campaigns. As a channel manager, you will go deep on technical builds, such as site optimization and capability development, like tools and calculators, within the public site channels. This is fast paced complex work in a highly matrixed organization that requires an organized, strong communicator with both strong technical and marketing chops.

What will you do?

• Execute the vision for campaigns by coordinating digital builds and providing strategic recommendations as to how to leverage the digital marketing assets and channels that are available.
• Help to provide leadership to recommend and deliver great content, great tools, great forms and interactive experiences.
• Build relationships with DM&S, Product and Marketing partners in order to become a trusted advisor and a go-to digital SME
• Develop new strategies and capabilities with partners which further revenue growth and cost reduction
• Lead assigned initiatives around channel management, campaigns, optimization, A/B testing, dashboarding and reporting
• Present recommended solutions and data analysis to Product & Marketing partners and executives
• Own the A/B testing and optimization strategy, create the testing roadmap, and set measurable goals

What do you need to succeed?

Must-have

• Bachelors degree or College diploma in business/Marketing/Technology
• 5+ years of digital marketing experience
• 3+ years experience leading digital sites
• 2+ years experience with A/B testing strategy and execution using Google Optimize
• Excellent project, client and vendor management skills
• Strong collaboration, presentation, written and verbal communication skills
• Experience with content, usability and information architecture, accessibility, privacy
• Knowledge of Google Analytics and SEO
• Digital-first mindset and work ethic
• Technical skills, including:
  • Google Data Studio, Google Optimize, Google Tag Manager
  • Dev/staging/prod environments

Nice-to-have

• Experience in the financial services industry
• Ecommerce marketing or digital product ownership experience
• Agency experience
• Experience with and working knowledge of HTML/CSS/JavaScript/SQL
• Exposure to Salesforce integration solutions

Job Summary


















Address: TORONTO, Ontario, Canada


















City: CAN-ON-TORONTO


















Country: Canada


















Work hours/week: 37.5


















Employment Type: Full time


















Platform: Personal and Commercial Banking


















Job Type: Regular


















Pay Type: Salaried


















Posted Date: 2022-08-11-07:00


















Application Deadline: 2022-08-24-07:00



































Inclusion and Equal Opportunity Employment At RBC, we embrace diversity and inclusion for innovation and growth. We are committed to building inclusive teams and an equitable workplace for our employees to bring their true selves to work. We are taking actions to tackle issues of inequity and systemic bias to support our diverse talent, clients and communities.

We also strive to provide an accessible candidate experience for our prospective employees with different abilities. Please let us know if you need any accommodations during the recruitment process.


















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