Job Description

Company Description

We are Aqua-Tots Swim Schools, the first of its kind swim facility designed solely with children in mind! With over 160 schools open worldwide, we are dedicated to our team of employees and offer a fun, team-oriented environment with great individuals who have a passion for working with children, their families and their community.

Job Summary

The Local Marketing & Sales Coordinator at Aqua-Tots Swim Schools (Kanata & Orleans) will play a key role in driving community engagement and business growth. This position involves coordinating both internal and external communications for marketing campaigns, school events, and local promotions. The coordinator will also help generate new, qualified leads through targeted marketing initiatives and nurture those leads throughout the customer journey to increase conversions and enhance customer retention. A focus on creating lasting relationships with families and ensuring a seamless experience for new and returning students is essential.

Areas of Responsibility

The LMSC is responsible for managing and promoting growth in the following areas:

Social and Online Reputation Create local content to engage your online community and encourage new enrollments. Schedule & post social media content through 3rd party platform. Follow, comment, and share on local businesses' social media pages to support and bring awareness to the Aqua-Tots brand. Ensure reviews, comments, and engagements across all social media platforms are responded to professionally and promptly. Partner with other ownership groups or locations to interact and engage on each other's social media platforms. Report on key metrics and set goals for growth on online platforms. Stay up to date on trends and platform features to expand online reach and engagement.

Community Involvement

Build partnerships with local businesses to display collateral for the trade of services or advertising. Build and maintain a record of businesses, preschools, and other entities for future collaboration opportunities. Research local events and determine the best opportunities to promote the Aqua-Tots brand. Organize, plan, and attend local events. Maintain one (4-5-hour shift/week) Client Care shift per week, alternating between schools as needed.

Campaign Execution

Prepare campaign assets and assist with placement in schools during designated timeframes. Coordinate with the General Manager to prepare for and communicate promotions, in-school events, and activities. Implement retention strategies within the school and on social platforms.

Digital Communications

Build out email communications to nurture leads and improve customer retention. Maintain email drip campaigns to ensure seamless communication throughout the customer journey. Report on relevant email metrics.

Qualifications

Associate or Bachelor's degree in Marketing, Communications, Business, or related field preferred. 1-2 years in marketing, sales, or community engagement roles. Experience with social media management and digital marketing tools. Strong written and verbal communication skills. Proficiency in Microsoft Office Suite; familiarity with tools like Canva and email marketing platforms Ability to create engaging content and manage online reputation. Basic understanding of lead generation and customer retention strategies. Outgoing, approachable, and passionate about working with children and families. Highly organized with excellent time management skills. Self-motivated and able to work independently and collaboratively. Flexible to work occasional evenings or weekends for events.
Job Type: Full-time

Pay: $19.00-$24.00 per hour

Expected hours: 40 - 44 per week

Benefits:

Dental care Discounted or free food Extended health care Flexible schedule On-site parking Work from home
Work Location: Hybrid remote in Kanata, ON K2T 1G7