General information

Agency: Initiative
Function: Planning
Location: Toronto, Canada
Job Ref#: 15417




Description & Requirements



Position Summary

The role of a Media Planner is to manage our media planning product through preparing and presenting media plans, proposals, and analysis. This role requires you to work as part of an integrated media planning team to ensure the product is grounded in insights and experience, resulting in flawless media executions.


Key Responsibilities

• Prepare, write and present integrated media plans, proposals and analysis that satisfy client objectives and that go beyond the brief.
• Maintain the media plan and regularly evaluate the campaign performance.
• Prepare and present evaluations of media opportunities, media trends and issues of interest to clients.
• Build and maintain strong client relationships and respectful partner relationships by demonstrating your ability to be responsible, reliable, and resourceful.
• Initiate and coordinate the media buying process in order to deliver exceptional results. Oversee the administration and maintenance of the media plan.
• Responsible for accurate and timely client finance reports and budget control reports (BCRs). Ensure client budgets are managed and on track.
• Support the creation of campaign post reports. Source and evaluate proposals from media partners as required.
• Assist with document creation: presentations, visual summaries, schedules and reports.
• Prepare media POVs/evaluations. Remain up to date with latest updates from major media partners.
• Continue to proactively develop knowledge of the media landscape.

Desired Skills & Experience

• Post-secondary education (or equivalent work experience) - University graduate and/or advertising/marketing College degree preferred.
• Minimum one (1) year of experience in integrated media planning.
• Experience within an integrated advertising agency an asset.
• Driven desire to develop and excel in a media career.
• Client service oriented. Strong learning agility, with a passion for continuous development.
• Proficient with media research tools (e.g. Clear Decisions, Vividata, Neilson), and media tools (e.g. Prisma).
• Excellent communication skills (both written and verbal).
• Highly developed organizational skills with a strong attention to detail and accuracy.
• Ability to work collaboratively as well as independently.
• Proactive approach to problem solving, assisting the team, self-development, etc.
• Ability to develop and foster relationships with media partners. Proficient in Microsoft Office Suite (Word, Excel and PowerPoint).

Employment Transparency


IPG Mediabrands is an equal opportunity employer. We welcome and encourage applications from all interested parties, regardless of their preferred official language. Accommodations are available, upon request, for individuals with disabilities or medical needs at any stage of the recruitment process. We thank all applicants for their interest in IPG Mediabrands. However, only those candidates selected for an interview will be contacted.





About Us




We\xe2\x80\x99re a global media agency designed to grow brands through culture. Over the last three years, we\xe2\x80\x99ve been named as the fastest growing media agency in the world by independent media ratings agency, RECMA. Key to our success is the fact most media agencies are built for brand awareness, with a bias for paid media. We\xe2\x80\x99re a little different. We\xe2\x80\x99re built for brand relevance, with a bias for Cultural Velocity. We believe the brands that succeed move and adjust with consumers at speed, showcasing their relevance and meaningfully contribute to their lives. We call this Cultural Velocity\xe2\x84\xa2 - a measure for the speed at which a brand moves through culture to drive relevance. The faster a brand can move with culture, the more relevant they become and the greater the growth. Operating in over 90 countries, Initiative employs 4,000 of the smartest and most diverse talent in the industry.