Job Description

Position Summary

The role of a Senior Media Planner is to manage our media planning product through preparing and presenting media plans, proposals, and analysis. This role requires you to work as part of an integrated media planning team to ensure the product is grounded in insights and experience, resulting in flawless media executions.

Key Responsibilities

• Prepare, write and present integrated media plans, proposals and analysis that satisfy client objectives and that go beyond the brief.
• Prepare and present evaluations of media opportunities, media trends and issues of interest to clients.
• Effectively manage ongoing client expectations in regards to work back schedule, and deadlines.
• Develop ability to effectively manage client conversations and expectations.
• Remain up-to-date with latest updates from major media partners.
• Ensure that all media plans adhere to the agency's values, philosophies and processes.
• Maintain the media plan and regularly evaluate campaign performance.
• Build and maintain strong client relationships and respectful partner relationships by demonstrating your ability to be responsible, reliable, and resourceful.
• Initiate and coordinate the media buying process that deliver exceptional results.
• Oversee the administration and maintenance of media buys.
• Assist with training junior employees on tools and processes. Ensure client budgets are managed and on track.
• Responsible for accurate and timely client finance reports and budget control reports (BCRs).
• Support the creation of campaign post reports. Prepare media POVs/evaluations.
• Source and evaluate proposals from media partners as required. Continue to proactively develop knowledge of the media landscape.

Desired Skills & Experience

• Post-Secondary education (or equivalent work experience) - University graduate and/or advertising/marketing college degree preferred.
• Minimum of two (2) years' experience in integrated media planning.
• Experience within an integrated advertising agency.
• Proficient with media research tools (e.g. Clear Decisions, Vividata, Neilson), and media tools (e.g. Prisma).
• Client service oriented. Strong learning agility, with a passion for continuous development.
• Excellent communication skills (both written and verbal).
• Highly developed organizational skills with a strong attention to detail accuracy.
• Excellent ability to manage and prioritize time effectively.
• Ability to work well and multi-task in a fast-paced environment.
• Ability to work collaboratively as well as independently.
• Proactive approach to problem solving, assisting the team, self-development, etc.
• Ability to develop and foster relationships with media partners.
• Proficient in Microsoft Office Suite (Word, Excel and PowerPoint).

What do we prioritize at & Canada? Putting People First.

Here's a few of the ways we do this:

Investing in Your Career Growth: 42% of staff across Canada were promoted last year. With a network of agencies in Canada and over 130 offices worldwide, we support your professional goals locally and globally.

Promoting Flexible Working: Work from home and in the office! OR Structure your hybrid workweek in a way that works for you!

Prefer to work from another country? We have the opportunity to work from anywhere in the world for 6 weeks each year.

Prioritizing Your Wellbeing: We start with a minimum of 37 paid days off including vacation and monthly wellness days. We also have 4-day long weekends year-round, meeting-free Friday afternoons, half-day summer Fridays, competitive benefits, RRSP matching, and more. Mental health training is provided for everyone and we have certified Mental Health First Aiders on staff to offer support.

Building a Community Where Everyone Belongs: Leading the industry in our efforts to increase representation, celebrate uniqueness, and build community, we always look for new ways to foster a sense of belonging through our culture, our partnerships and our work.

Embracing Challenging Projects: We offer opportunities to be involved with memorable, collaborative and engaging media campaigns for internationally recognized brands. Our work is reflective of the passion, agility, curiosity and drive of individuals across and .

About Us

Initiative is different to other media agencies.

We are not trapped by a legacy structure primarily centered on paid advertising. Instead, we are liberated by a new world structure designed to deliver highly differentiated and highly effective communications strategies for our clients.

We're not the biggest agency in town. So rather than outsize our competitors we must outsmart them. That's why we've built the strongest strategic capability of any agency in the market. Core to this strategic capability is an obsession with culture and how brands can pivot from brand advertising (which is forgettable) to cultural branding (which is memorable).

Our new world model is comprised of four central "craft centers" - Client Advice and Management, Strategy, Communications Design and Partnerships.

OUR BEHAVIORS

Initiative respects that everyone has something unique to contribute to the agency.

We are a bunch of eclectic and brilliant misfits with diverse backgrounds that represent the unique fabric of consumers and culture.

We want you to be yourself. We want to hear your opinions. We want to see your passion and energy.

If you disagree with something you see or hear then speak up. We will never punish or penalize you for bringing something important to our attention.

If you believe you can improve something in the agency then speak up. We will always listen to your ideas and suggestions.

We will not tolerate harassment, bullying or corporate politics. We will not tolerate discrimination of any kind. We expect you to be responsible on social media and remember that you represent the agency and should not bring us into disrepute.

We are committed to your learning and development. The agency will organize regular training to enhance and accelerate your career - we expect you to prioritize training and actively participate.

We strive for world-class work on every client, every time.

We believe that good enough is not good enough.