Company Description
The Senior Media Planner is responsible for providing guidance on client and media planning strategy. The Senior Media Planner will oversee the entire planning process for their dedicated client groups and collaborates with trafficking, media operations and media buying teams to achieve client goals. This role is critical in enforcing and providing input into the overall media planning direction as well as overseeing the quality standards of the team's planning strategy and execution.
The Senior Media Planner will have primary day-to-day responsibility for assigned accounts and is expected to understand their assigned client's media business, as well as the client's overall business and marketing objectives. The Senior Media Planner is expected to have a strong working knowledge of the media space (including traditional media), available media research and also expected to be proficient with Carat tools (ad serving, research) and procedures (both media and inter-department).
Accountabilities:
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