Job Description

Title: Media Planner Mindshare was born in Asia in 1997, a WPP start-up with a desire to change the media world. Now we are a global network with 116 offices in 86 countries and billings of $17.9bn. We are the largest agency in GroupM, WPP\xe2\x80\x99s Media Investment Management arm, which is the #1 media holding group globally. We aim to be our clients\xe2\x80\x99 lead business partner and to grow their business. Mindshare Canada does this through speed, teamwork and purposeful provocation and by operating as a network of networks rather than a rigid hierarchy. When our clients have a problem, a challenge, a product or even a thought, we are proud to be their first port of call. We partner with some of the world\xe2\x80\x99s largest and most recognizable brands, and our role is to make our clients\xe2\x80\x99 brands more famous and more profitable. We sit today uniquely placed at the crossroads of media, data, technology and content and there is no other business partner who can have as transformative an impact on our client\xe2\x80\x99s businesses as we can. Whenever and wherever you join us, you open a door to opportunities in any and all aspects of media, technology and innovation. We will encourage you to break the rules, knock things down, rebuild them better, and push the boundaries of what\xe2\x80\x99s possible. Our success takes a team of people who are invested in our culture, each other\xe2\x80\x99s success, and their own growth, and together we make Mindshare Canada the place where we do the best work of our career. OVERVIEW: Mindshare is looking for a Media Planner with a passion for marketing and a curiosity for media in advertising. This role is in the planning department and is an integral part in capturing a client\xe2\x80\x99s vision to reach the intended audience. Media Planners are part psychologists, part scientists, part artists, part entrepreneurs, and part politicians. They strategize how brands should communicate with people across the myriad of media channels, and how to do that differently from every other brand. The Planner is responsible for our strategic brand work including comms plans, media strategies, media plans. You will direct the day-to-day account activities for the brand and play a key role in the translation of marketing and advertising objectives into overall media strategies. You, in partnership with the client marketing teams will lead its deployment to the respective brand teams and optimize it regularly based on business dynamics. You will be responsible for developing the skills and knowledge of junior staff. YOUR IMPACT:

• Assist in the planning, implementing and the maintenance of holistic media campaigns with the ability to assist in both the higher-level strategy as well as the implementation/execution of a media plan
• Manage direct client relationships as well as train and manage assistants in all media planning functions
• Manage day to day client requests autonomously
• Active collaboration with various departments and media buyers within Mindshare and across the GroupM network
• Develop and maintain the strategic media plan as well as present media strategy recommendations directly to client leads
• Work with Mindshare leads to represent media goals/strategy
• Represent media strategy within internal client meetings
• Making and maintaining strong working relationships with media vendors for smooth planning, execution, and implementation
• Gain proficiency in media applications and appropriate research tools
• Working with the senior leads, as well as implementation groups, develops budget allocations across media, media mix scenarios
• Provide day-to-day direction to implementation groups for the strategic media plan
• Maintain and communicate up-to-date records of the implementation of the plan
• Provide research and analysis to manage various issues that arise in the execution

YOUR QUALIFICATIONS:

• College Diploma or Bachelor\xe2\x80\x99s degree, preferably with a concentration in advertising, marketing, business administration, and communications, or equivalent experience
• 1-3 years of relevant media experience, media planning preferred
• Proven experience with client presentation and reporting
• Knowledge of media buying
• Advanced knowledge of Microsoft Office Suite (Excel, Word, and PowerPoint)
• Proficiency with 3rd party syndicated research resources (ComScore, Nielsen, Vividata)

YOUR QUALITIES:

• Embraces the Mindshare Growth Mindset by exhibiting adaptability, inclusivity, sincerity, curiosity, entrepreneurial spirit, and teamwork
• Excellent verbal and written communication skills; strong presentation skills
• Excellent time management skills; proven ability to prioritize and organize workload, and operate under tight deadlines while managing multiple projects
• Exceptional organizational skills and detail oriented
• Showcase a natural gift for grasping concepts quickly and making good judgments
• Ability to work on own initiative; pre-emptive and proactive; constantly thinking ahead; demonstrating a hands-on and highly organized approach to all tasks
• Ability to foster collaborative relationships with other cross-functional teams
• Ability to adapt and work in a fast-paced work environment effectively
• Strong capability in customer service skills and communications
• Strong leadership and people skills; ability to manage direct reports
• Comfortable with ambiguity \xe2\x80\x93 flexible and adaptable with a willingness to learn and assist wherever needed
• Comfortable working with budgets/numbers and a strong understanding of mathematical concepts

ABOUT MINDSHARE GroupM and all of its affiliates embrace and celebrate diversity and inclusivity. We are committed to creating a safe and respectful work environment, and building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive and collaborative we are, the more great work we can create together. Mindshare encourages all qualified candidates to apply and has an exceptional record of accommodating the needs of our staff. If you require accommodation at any stage of the application process, or would like more information on our policies, please contact 416 987 5100.
To learn more about Mindshare and our philosophy of Original Thinking, visit us at
www.mindshareworld.com /canada and follow us on Twitter @mindshare,
facebook.com/MindshareCanada and
linkedin.com/company/mindshare .