Parallel 49 Brewing Company is a key player in the continually growing craft beer industry in British Columbia. We are looking for skilled and interesting people with great attitudes to complement our team while we continue to be a top employer in Vancouver and the craft beer industry.


We are seeking an experienced Group Marketing Manager to join our team and lead the Marketing function at Parallel 49 Brewing Company. The ideal candidate will be a strategic thinker who can develop and execute effective marketing plans to drive business growth, increase market share, and enhance brand awareness. The Group Marketing Manager will be responsible for driving overall performance of Parallel 49 Brewing Company\xe2\x80\x99s beer and Ready to Drink (RTD) portfolios. They will Develop and deliver all key measurables including ensuring volume and revenue targets. Maintaining gross margin contribution goals while managing all marketing investments will be key to success in this role. Responsibilities will also include, developing strategies and programs to drive both beer & RTD portfolios in all markets with input from the President and executive stakeholders. The Group Marketing Manager will be responsible for overseeing new brand development projects, including but not limited to creating collateral and steering the consumer social media platforms. Duties and Responsibilities

• Conduct SWOT analysis and analyze category data, including competitive set
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  Develop pricing and limited time offer (LTO) LTO strategies to optimize brand performance and increase gross margin
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  Develop brand health standards and implement corrective action when below expectations
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  Control advertising and promotion (A&P) budgets (including LTOs) to keep contribution and gross margin on track
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  Develop retail and on-premise trade programs & present to sales team for execution
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  Develop, in conjunction with Sales Managers, monthly performance initiatives by province
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  Chair monthly Marketing Planning Meetings with Sales management
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  Administer consumer engagement through conventional, digital marketing and social media with KPI
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  Liaison with Social Media contractors and brand ambassadors
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  Develop new brand innovation with Production Team
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  Ensure new brand innovation achieves costing and gross margin objectives
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  Oversee art and packaging development and coordinate deliverables to meets on-time targets
• Collaborate in sales demand forecasting for production planning purposes

Qualifications

• Bachelor\xe2\x80\x99s degree or diploma in related field (business, marketing or communications) required
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  5+ years in beverage alcohol experience or 7+ years in consumer-packaged goods industry required
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  Digital Marketing and Social Media knowledge and experience (analytics/strategy on engagement etc.) required
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  Advanced computer skills (Excel, PowerPoint, Adobe) required
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  Excellent communication skills and the ability to work well with others
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  Strong project management skills
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  Proven time management skills, ability to prioritize, multi-task and meet deadlines
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  Organized, able to work under pressure, with strong attention to detail including copywriting skills
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  Proven ability to work within budgets
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  Demonstrates a hands-on attitude and an attention to detail
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  Experience in brand development an asset
• Preference with Google-Suite communication platform

Parallel 49 Brewing Company is an equal opportunity employer, driven by our mission of creating great beer, accessible to all. Our strong company culture supports our vision of a diverse, open, safe, and respectful workplace. We celebrate diversity and are committed to creating an inclusive environment for all team members.