Job Description

TRADER Corporation is a trusted Canadian leader in online media, dealer and lender services. The company is comprised of AutoTrader.ca, AutoSync and Dealertrack Canada. AutoTrader.ca (AutoHebdo.net in Quebec) offers the largest inventory of new cars and used cars in Canada, receiving over 25 million monthly visits to its marketplace. With over 3,500 subscribers and counting, AutoSync is the largest and fastest growing dealer and OEM software provider in Canada. The platform\'s suite of connected automotive software solutions brings advertising, conversion and operational support together, synchronizing the entire retail process. AutoSync\'s diverse range of offerings includes: vAuto, EasyDeal, xtime, Motoinsight, Activix, TAdvantage and TRFFK. Dealertrack is Canada\'s largest automotive financing portal, enhancing efficiency and profitability for all major segments of the automotive, marine, recreational vehicle, motorcycle and powersport retail industries. Over 6.5 million credit applications are submitted via the Dealertrack Canada portal each year. Visit to learn more..

Summary of Job

Reporting to the Director, the Go to Market Campaign Manager will be responsible to work with cross functional departments in order to coordinate, set up and follow campaign progress. In addition, the Go to Market Campaign Manager will be responsible to execute, and track new product launch campaigns as well as In Market offers. Working with the Go to Market Manager, the Go to Market Campaign Manager will gather requirements for overall campaign strategies, provide timely, detailed analysis and reporting on campaign performance vs. target, and develop tactics to increase customer retention and adoption.

Key Areas of Responsibility

1. Manage all operational aspects of campaign setup in Salesforce, including:

• Oversee the end-to-end campaign flow

• Work with the Marketing Intelligent team to develop the required customer lists

• Test campaign set up prior to launch

• Work with the Sales Optimization team to develop report requirements

• Oversee the overall campaign sign off and launch schedule

2. Work with the G2M Manager to provide timely, in-depth analysis and reporting on campaign performance compared to targets.

3. Work with the G2M Manager to develop tactics to increase Customer retention/ Adoption.

4. Ensure that learning is conducted and enhancements are recommended to the overall campaign process flow

5. Support other ad hoc programs, as required.

Job Requirements (required (R), preferred (P) or asset (A))

Education, Experience and Technical Skills Technical skills

1. Bachelor\'s degree in Business, Marketing or similar discipline (R)

2. Minimum of 2-5 years Marketing experience preferably within Product Introduction or Go-to-Market role (A)

3. Strong internet and product development cycle knowledge (P)

4. Experience in supporting sales (P)

5. Experience in the automotive industry (A)

6. Excellent Microsoft Office skills, with advanced knowledge of MS Excel.

7. Strong skills in Microsoft Excel

Required Soft Skills and Competencies

1. Strong interpersonal skills

2. High level of customer focus, relationship management with customers and business partners

3. Passionate, self-motivated with ability to work with minimal supervision

4. Excellent verbal, written communication and presentation skills

5. Strong analytical and problem solving skills

6. Exceptional organizational skills with the ability to multi-task and prioritize

7. Strong attention to detail

What\'s in it for you\xe2\x80\xa6

-We understand that there is life at work and life outside of work. Here are a few benefits we all benefit from that support us to be our creative best.

Fitness and wellness

-We provide discounts to nation-wide gyms, onsite gyms (when we\'re in the office), an Employee and Family Assistance Program, as well as a virtual wellness program.

Benefits from Day 1

-Gym discounts

-Local in-office free gyms

-Employee and Family Assistance program

-Weekly virtual wellness events

-In addition to in-house training, we provide an annual lifestyle allowance of $1500 so you can grow your skills.

-Conferences & training budget

-Regular internal training programs

Financial planning

-Let us help you invest in your future with 3% matching towards your pension and multiple forms of income protection.

Competitive salary

-Annual bonus structure

-3% CPP matching

AutoTrader