Job Description

Want to revolutionize the future of education and do meaningful work that transforms future generations\' lives?is an ambitious global EdTech company founded in 2013 with the idea that through personalized education, we can transform students into the world leaders of tomorrow.Series C startup with USD 70m funding to dateOffices in 18 citiesAwarded GSV EdTech 150, Deloitte Fast 50is one of our newest and fastest growing ventures, a global online high school founded in 2019 that has already\xe2\x80\xa6Ranked the #3 best online high school in the United States by NicheAwarded top 10 World\'s Best Schools for InnovationEnrolled 1,500 students from over 60 countries and countingReceived acceptances to the world\'s most selective institutions, including Stanford, Columbia, CalTech, UC Berkeley, LSE, Imperial, Oxford, Cambridge and moreDue to the rapid growth of demand from Mandarin-speaking families worldwide, we are looking for an experienced, entrepreneurial marketing manager who will help us expand our impact to more students.Working closely with the CGA global admissions team, this role will be focused on achieving agreed upon sales targets and outcomes.This is a full-time remote or hybrid position, based in either Asia, Australia, Canada or the UK.What success looks like for this role?The role will be responsible for the growth of CGA enrollments and re-enrollments for Mandarin families primarily in ANZ, US and Europe, driving local awareness, inquiries enrolments, and retention among our families across the region. This role will be fast-paced, with a breadth of day-to-day activities and endless development opportunities with access to global resources.Develop and lead CGA\'s growth strategy for Mandarin families, with ownership of a marketing budget, ensuring it aligns with our sales planLead end-to-end planning, execution and optimisation of local marketing, digital and growth campaignsOwn the targets and funnel; monitor the pipeline of prospective families and report on this with an analysis of marketing touchpoints and campaign performancePartner with our sales team to proactively ensure prospective families are nurtured through to enrolmentDesign and create marketing campaigns with the Design team to create positive customer experiences and increase enrolmentPartner with the global marketing team to tailor events, PR content, landing pages, social posts, FB, Adwords, emails & more to promote local events and initiativesStrategise and maintain an events calendar of in-person and online seminars, webinars and panel events to grow enrolment interestLead partnerships and business development opportunitiesGrow re-enrolments through a community-centric calendar of events and campaigns that you lead, in partnership with CGA\'s global community team and school facultyShare best practices with global marketing and sales colleagues while adapting new ideas for the wider regionWhat skills and experience are required?5+ years of experience in marketing to Mandarin-speaking families outside of Mainland ChinaNative Mandarin and fluent English verbal and written communication skillsExperience in the education technology or schooling industry is a plusAdaptability and growth mindset to arising opportunities and new initiativesComfortable working in an international technology company with colleagues from all over the worldWhy work for Crimson Global Academy?Flexible working environment: you will be empowered to structure how you workLimitless development and exposure: our internal promotions/role changes made up 33% of all recruitment last yearPsychologist on staffImpressive fireside chats and workshops to help the team continuously level upRadical Candour is a feedback approach we live byWe\'re a global player with 28 markets (and growing) across the globeIf you\'re passionate about education and looking for a fast-paced, collaborative environment, and want to work with cutting-edge technology, then we\'d love to hear from you.Please keep an eye on your spam / junk email folder for correspondence from Team Tailor.

Crimson Education