Job Description

Job Summary

We are seeking a dynamic and experienced Marketing Manager to lead our marketing initiatives and drive brand growth. The ideal candidate will have a strong background in digital marketing, product management, and analytics, with the ability to develop and execute comprehensive marketing strategies across various channels. This role offers an exciting opportunity to manage campaigns, optimize online presence, and contribute to the company's overall success.

Duties

Develop and implement integrated marketing strategies focusing on e-commerce platforms and digital channels. Manage and optimize SEO efforts to improve search engine rankings and increase organic traffic. Oversee research initiatives to identify market trends, customer needs, and competitive insights. Plan, execute, and analyze Facebook advertising campaigns to maximize reach and engagement. Coordinate sales initiatives by creating compelling marketing materials and campaigns. Manage product lifecycle from conception through launch, including product positioning and messaging. Utilize Adobe Creative Suite to produce engaging visual content for digital campaigns. Implement and monitor digital marketing efforts using Google Analytics, Google AdWords, and email marketing tools. Maintain and update website content using WordPress, HTML, and other web technologies. Manage marketing budgets effectively to ensure optimal allocation of resources. Track campaign performance through analytics tools and prepare reports for stakeholders.

Skills

Proven experience in digital marketing with a focus on e-commerce platforms. Strong understanding of SEO best practices and search engine algorithms. Expertise in research methodologies to gather market intelligence. Proficiency in Facebook Advertising, Google Analytics, Google AdWords, and email marketing platforms. Knowledge of product management principles within a marketing context. Skilled in Adobe Creative Suite for content creation. Familiarity with WordPress, HTML coding, and website management. Excellent sales acumen with the ability to craft persuasive messaging. Strong analytical skills with experience in data-driven decision making. Ability to manage budgets effectively while maximizing ROI. This role is ideal for a strategic thinker with a passion for innovative marketing solutions who is eager to make a significant impact on our brand's growth trajectory.
Job Type: Part-time

Pay: $35,000.00-$50,000.00 per year

Work Location: In person