Job Description

Company Overview

Libratel is a leading distributor of mobile accessories across North America, specializing in innovative in-store countertop solutions. We're on a mission to reshape how mobile accessories are marketed, sold, and experienced by consumers across channels.

Summary

We are looking for a dynamic and experienced

Marketing Manager

to lead our brand and digital marketing initiatives. The ideal candidate is a strategic thinker with hands-on experience in

marketing strategy

,

social media management

, and

team leadership

. You will oversee the execution of cross-functional marketing campaigns, partnerships, and digital initiatives, ensuring consistent brand messaging across all channels

Key Responsibilities

Marketing Strategy & Planning

Develop and execute strategic marketing plans aligned with overall business objectives. Define and manage go-to-market plans for product launches, brand partnerships, and special projects. Collaborate with cross-functional teams (sales, product) to ensure campaign effectiveness.

Social Media Management

Lead and refine the execution of a results-driven social media strategy across platforms (Instagram, LinkedIn, Website,TikTok, etc.). Monitor trends, competitor activity, and customer sentiment to optimize engagement and visibility. Analyze social media metrics and prepare performance reports, offering actionable insights.

Team Leadership

Manage Marketing team, fostering a culture of creativity, accountability, and performance. Ensure alignment and collaboration across marketing functions to deliver cohesive brand storytelling.

Brand Partnerships & Campaigns

Oversee brand collaborations, influencer marketing initiatives, and special projects from concept through execution. Manage creative development and timelines in partnership with internal teams and external stakeholders. Align all campaign elements (in-store, digital, .com, mobile) for an integrated marketing experience.

Qualifications:

5+ years of experience in marketing with at least 2 years in a team leadership role. Strong expertise in brand strategy, social media marketing, and integrated marketing campaigns. Proven experience managing cross-functional projects and delivering results across digital and traditional channels. Analytical mindset with the ability to interpret data and translate insights into action. Deep understanding of TikTok, Instagram, and emerging digital trends. Excellent communication, organizational, and project management skills. Experience working in B2B or consumer product industries is a strong asset. A passion for digital storytelling and driving brand engagement.

Nice to Have:

Experience with influencer marketing platforms and CRM tools. Background in retail marketing or mobile accessories industry. Experience with eCommerce and in-store marketing integration.
Job Types: Full-time, Permanent

Pay: $60,000.00-$75,000.00 per year

Ability to commute/relocate:

Scarborough, ON: reliably commute or plan to relocate before starting work (preferred)
Experience:

Marketing Manager: 2 years (required)
Work Location: In person