Job Description

The Opportunity:
We are looking for an Event Marketing Manager to lead the strategy, planning, and execution of high-impact events and select external sponsorships that strengthen our brand presence, position us as a thought leader, and drive business growth.
This role goes beyond logistics, you'll bring strategic insight, creativity, and measurable impact to how we show up in the market. You will be part of a collaborative team that values creativity and execution equally.
This is a hybrid role with flexible onsite expectations, typically 1 to 2 days per week. New employees are expected to be onsite 2 to 3 times a week during their first three months to support onboarding and collaboration. #LI-Hybrid
About The Role:
Event Strategy & Planning

• Build and execute an annual events strategy aligned with brand, sales, and growth priorities.
• Identify high-impact industry events, sponsorships & speaking opportunities
• Collaborate with internal stakeholders to align events with product launches and growth initiatives
• Define event-specific KPIs (ROI, lead gen, etc) and success frameworks
• Analyze post-event performance and provide and actionable insights
• Ensure all event programs reflect our brand story and elevate our market position

Event Execution & Experience Design

• Lead planning and execution of company-hosted events, tradeshows and sponsorship activations
• Oversee content integration, speaker logistics, creative theming and experiential touchpoints
• Manage event logistics including vendors, venues, catering, AV & onsite execution
• Work cross-functionally with brand, content, product and sales teams to ensure alignment & run of show briefings

Budget & Vendor Management

• Manage the event budgets and resource allocation
• Oversee vendor selection, negotiations and contracts to ensure quality & cost-efficiency
• Track all event related expenses and align to financial forecasts

What You Need to Succeed:
Education:

• University degree in Marketing, Business Administration, Communications, or a related field.
• Additional certifications or specialized training in event marketing, experiential marketing, or sponsorship strategy considered an asset.
• Ongoing professional development (e.g., workshops or certifications in event technology, brand strategy, or digital engagement) preferred.

Experience:

• Minimum 6-8 years of progressive marketing experience, with at least 3-5 years specifically focused on event marketing or experiential marketing in B2B environments.
• Proven experience developing and executing end-to-end event strategies, including hosted events and third-party sponsorship activations.
• Ability to translate business and brand objectives into clear, actionable event strategies and measure success effectively.
• Experience managing event budgets and vendor relationships.

Skill requirements

• Strong ability to ideate and execute compelling event experiences that differentiate the brand.
• Demonstrated success measuring and reporting on event ROI, including impact on brand awareness, lead generation, and pipeline contribution.
• Background in working cross-functionally with sales, product, and executive leadership teams to align goals and messaging.
• Exposure to brand positioning and thought leadership initiatives in B2B or B2C environments (depending on company focus).
• Exceptional organizational and execution skills, including managing multiple events, timelines, and resources simultaneously.
• Skilled in financial planning, budget optimization, and cost negotiations.
• Excellent written and verbal communication skills; able to influence senior leaders and inspire cross-functional teams.
• Resourceful and proactive in addressing challenges and adapting to changing circumstances.
• Familiarity with event technology platforms (e.g., registration systems, lead capture tools, virtual/hybrid event software) and basic marketing analytics tools.
• Deep understanding of brand strategy and ability to uphold brand standards across all event touchpoints.

Skills Required