Job Description

Job Summary

We are seeking a dynamic and experienced Marketing Manager to join our marketing efforts and drive growth through innovative strategies. The ideal candidate will have a strong background in digital marketing, e-commerce, and analytics, with a proven ability to manage campaigns that enhance brand visibility and drive sales. This role requires a creative thinker who can analyze market trends and customer needs to develop effective marketing strategies.

Responsibilities

Develop and implement comprehensive marketing strategies to increase brand awareness and drive traffic to our e-commerce platform. Manage digital marketing campaigns across various channels including SEO, email marketing, social media, and paid advertising (Google AdWords, Facebook Advertising). Conduct market research to identify trends, customer preferences, and competitive landscape. Oversee product management initiatives to ensure alignment with marketing strategies and sales goals. Utilize Google Analytics to track campaign performance and generate actionable insights for continuous improvement. Collaborate with cross-functional teams to create engaging content using Adobe Creative Suite for various platforms including WordPress. Manage budgeting for marketing initiatives while ensuring cost-effectiveness and ROI. Monitor industry trends and emerging technologies to keep the company at the forefront of digital marketing innovations.

Skills

Proficiency in e-commerce platforms and digital marketing tools. Strong knowledge of SEO best practices and analytics tools (Google Analytics). Experience with Facebook Advertising and Google AdWords for targeted campaigns. Excellent research skills to inform strategic decisions. Solid understanding of sales processes and product management principles. Familiarity with HTML for website updates and enhancements. Ability to create compelling content using Adobe Creative Suite applications. Strong organizational skills with the ability to manage multiple projects simultaneously. Excellent communication skills, both written and verbal, with a focus on collaboration. Join us in this exciting opportunity to shape our marketing strategy and contribute to our company's success!
Job Types: Full-time, Permanent

Pay: $45,000.00-$75,000.00 per year

Benefits:

Dental care Extended health care Life insurance On-site parking Paid time off Vision care
Work Location: In person