Job Description

Description

Mission Statement The Salvation Army exists to share the love of Jesus Christ, meet human needs and be a transforming influence in the communities of our world.

Vision Statement We are an innovative partner, mobilized to share hope wherever there is hardship, building communities that are just and know the love of Jesus.

Core Values The Salvation Army Canada and Bermuda has four core values:

Hope: We give hope through the power of the gospel of Jesus Christ.
Service: We reach out to support others without discrimination.
Dignity: We respect and value each other, recognizing everyone's worth.
Stewardship: We responsibly manage the resources entrusted to us.

The Divisional Events Specialist reports directly to the Divisional Secretary for Public Relations (Development) or Divisional Manager of Marketing and Communications and is responsible for managing the divisional special events, initiatives including coordinating marketing plans.

Responsible for executing marketing plans that build public awareness of special events and increase fundraising benchmarks. This includes creating insights, monitoring event trends, building marketing strategies and plans, developing, and executing integrated marketing initiatives for events, working within the allocated budget, and measuring/improving in-market results.

KEY RESPONSIBILITIES:

Special Events Planning & Logistics:

• With the guidance of the DSPR(D) or Manager of Marketing and Communications, develop marketing plans that enhances event and special initiatives brand awareness, acquires new attendees, donors, meet strategic objectives, and increase fundraising results if applicable
• Serve as logistical lead for divisional events and activities, such as concerts, golf tournaments, galas, leadership breakfasts and campaign launches; serving as event producer to ensure programs are executed according to established event plan and schedule
• Liaise with divisional leadership to understand what resources are required, such as appropriate venue, registration process, participants, and guest accommodation
• Coordinate special event planning committees, meetings, minutes, and reporting
• Coordinate all creative design for special events and liaise with divisional communications team and external agencies as required
• Secure and ensure any audio/visual support required is available
• Ensure access for internal/external communications teams approved to provide coverage of the event
• Work within event budgets and seek approval for any additional expenses
• Assist with special events travel needs: Transportation, meals, and accommodations
• Other special events, marketing, and communications duties as assigned

Vendor Management, Divisional Support/Liaison, & Reporting:

• Work with and alongside Marketing/Communications and Development team to enhance and promote special events fundraising initiatives
• Work with Divisional Public Affairs to establish and maintain proper government protocol when organizing special events
• Support the special event personnel at ministry units by supplying them with advertising assets for divisional events, offering recommendations on how they can best complement the event marketing strategy, and providing ongoing coaching and training opportunities
• Establish effective relationships with external vendors to ensure the special event marketing plan is executed efficiently and within budget
• Maintain consistent processes for measurement and evaluation, such as data reporting, analytics and insights, to support future special event marketing decision-making
• Ensure that special event donors, participants, volunteers, staff, and suppliers receive prompt and appropriate follow-up at the completion of each event / initiative

QUALIFICATIONS AND EDUCATION REQUIREMENTS:

• Completion of a diploma in events management; an alternative level of education and experience will be considered
• Minimum 3-5 years professional experience in special events and special event marketing.
• Strong event performance measurement skills
• Experience with event planning and logistics
• Proven ability to lead and develop a team of volunteers and staff in the planning and execution of events

PREFERRED SKILLS/CAPABILITIES:

• High standards of integrity, judgment, and confidentiality
• Proven oral and written communication ability
• Detail-oriented, organized, confident, and self-directed
• Superb customer service skills and experience
• Creative and able to produce well thought out special event plans and projects
• Strong word processing and publishing computer skills
• Ability to manage multiple tasks simultaneously
• Ability to and willingness to work in a consultative, diplomatic manner
• Ability to and willingness to participate in training sessions, presentations, and meetings
• Ability and willingness to be flexible to work hours outside of regular work hours/schedule to accommodate events
• Adherence to the values of The Salvation Army and Fundraising Code of Ethics
• Ability and willingness to adhere to, respect, support, promote, and further The Salvation Army's mission, vision, culture, and values

The Salvation Army will provide reasonable accommodation upon request. Please let us know if you have a need for any accommodation.

We thank all applicants, however, only those candidates to be interviewed will be contacted. Internal Applicants, must advise your managing supervisor of your intentions prior to submitting your application.