Job Description

Requisition ID: 166519

Join a purpose driven winning team, committed to results, in an inclusive and high-performing culture.

Purpose

Contributes to the overall success of Digital Marketing in Canada ensuring specific individual goals, plans, initiatives are executed / delivered in support of the team's business strategies and objectives. Ensures all activities conducted are in compliance with governing regulations, internal policies and procedures.

Accountabilities

• Use Adobe Photoshop and Sketch to make any necessary, last minute changes to the art files

• Create new and update existing HTML code for emails to be used in large-scale email marketing campaigns

• Troubleshoot and adjust any problematic code from other marketing vendors and provide constructive feedback

• Execute and adhere to quality control procedures and workback schedules for all email campaigns

• Manage lead times with the marketing and other key stakeholders to ensure receipt of all design and data points in a timely fashion

• Make improvements to our batch and triggered email campaigns based on test results and key learnings

• Configure dynamic content elements to create personalized emails at scale using Responsys Personalization Language (RPL)

• Perform initial quality assurance on emails to ensure the logic is functional and that they render correctly on various client / browser combinations

• Conduct competitive research and identify best practices for coding architecture as well as user experiences for all email programs and landing page designs

• Keep up with the latest email marketing and design trends and relay this information to various departments, as needed

• Monitor and ensure compliance with relevant CASL, anti-spam and privacy regulations

Dimensions

• Designing and implementing global customer-first email marketing strategies and ensuring that creative and media agency resources are best aligned to support global and divisional needs. Ensure best practices and global standards are implemented and followed in the global digital technologies and email deployments and develop and track global benchmarks and goals to measure performance.

Education / Experience / Other Information

• HTML, CSS accreditation or four-year degree [Marketing, Design or related field preferred]

• Relevant experience coding emails, including knowledge of responsive design for mobile

• Experience creating and editing emails for delivery with a product such as Responsys, Adobe Campaign or Salesforce Marketing Cloud

• Comfortable working directly with HTML email templates using a text-based tool such as Notepad ++ or Adobe Dreamweaver

• Experienced user of Adobe Creative Cloud and solid experience working with Adobe Illustrator, Sketch, and/or animated GIFs is a plus

• Enthusiastic team player who has an exceptionally keen eye for detail

• Data- minded but with an eye for aesthetics

• Comfortable prioritizing tasks and managing multiple strands of work with a willingness to take on additional projects as needed

• Strong understanding of email tools like Litmus and Movable Ink

• Must have strong leadership, organizational, communication, and decision-making skills with a thorough understanding of how to communicate effectively across one to one marketing channels

• Ability to analyze results to help make informed decisions and program enhancements over time

• Self-starter with a strong sense of urgency in tackling challenges

• High level of professionalism, ability to work calmly in difficult and high-pressure situations.

• Excellent verbal and written communication skills

• Fluent written and spoken English; in addition, French language skills is preferred

Working Conditions

• Work in a standard office-based environment; non-standard hours are a common occurrence. Limited travel domestically.

Location(s): Canada : Ontario : Toronto

Scotiabank is a leading bank in the Americas. Guided by our purpose: "for every future", we help our customers, their families and their communities achieve success through a broad range of advice, products and services, including personal and commercial banking, wealth management and private banking, corporate and investment banking, and capital markets.

At Scotiabank, we value the unique skills and experiences each individual brings to the Bank, and are committed to creating and maintaining an inclusive and accessible environment for everyone. If you require accommodation (including, but not limited to, an accessible interview site, alternate format documents, ASL Interpreter, or Assistive Technology) during the recruitment and selection process, please let our Recruitment team know. If you require technical assistance, please . Candidates must apply directly online to be considered for this role. We thank all applicants for their interest in a career at Scotiabank; however, only those candidates who are selected for an interview will be contacted.