Email Marketing Strategist
Who is POD Marketing?
POD Marketing is a full-service digital marketing agency that offers clients a wide range of marketing solutions. Unlike other agencies, we specialize in specific industries, which makes us true experts in both digital marketing and the industries we serve.
While we are committed to our clients, our number 1 priority has and always will be our employees. We believe this employee-obsessed approach is the biggest contributor to our company\xe2\x80\x99s growth. In only 8+ years, we\xe2\x80\x99re now working with over 1,000 clients all across North America, which would not have been possible without employing a talented team of over 100 employees.
Office culture is not about having a beer fridge or a ping-pong table (but yes, we have those too), it\xe2\x80\x99s about how being at work makes you feel. We asked our staff and here are some of the things they said they loved most about working at POD Marketing: They feel accepted for who they are, supported, challenged, enjoy the flexibility of being able to work from home, the open lines of communication with every member on the team including upper management, having physiological safety, and are energized by the opportunities to grow, develop and progress their careers.
To learn more about our culture, watch this video: https://youtu.be/1WZ8tAnATNs, visit the POD Marketing YouTube channel and check out our reviews on Glassdoor.
Job Summary
This is an entry level Email Marketing Strategist position within our Digital Marketing team.
You will play an important role in our company. As with every team member, representing our core values is a MUST. Teamwork, Integrity, Positivity, and Initiative are the driving forces behind what makes our company amazing. You are self-directed, resourceful, creative yet logical, and have an abundance of common sense. You nerd out about marketing strategy, consumer psychology, marketing technology, inbound marketing, and the overall customer buying journey.
You are a team player and put your clients first. You are hungry to learn, grow, challenge the status quo, and set benchmarks. You know that \xe2\x80\x9cgood enough\xe2\x80\x9d is never good enough. Your impact will be based on a combination of both hard work and strategic execution. You yearn to be part of a dynamic team and will be given the platform for professional growth each and every day.
Responsibilities
Managing, creating, ideating, developing, executing, and optimizing email marketing strategies for our clients. You will work with clients across all of our verticals and work to drive performance and results within our email solutions for our clients. You will be working directly with the client to propose email strategies and results. The email you will develop will include tactics such as e-blasts, drip campaigns, and automated workflows.
Your responsibilities will include:

• Collaborating with cross-functional teams: As an email marketing strategist, you will need to work with other teams such as accounts, creative, content, and analytics to develop email marketing campaigns that align with the client\xe2\x80\x99s overall marketing goals and strategies.
• Analyzing email performance: You will need to analyze email metrics such as open rates, click-through rates, conversion rates, and ROI to evaluate the success of email campaigns and identify areas for improvement.
• Staying up-to-date with email marketing best practices: You will need to keep up-to-date with industry trends and best practices in email marketing to ensure that our clients are using the most effective strategies.
• Conducting A/B testing: You will need to conduct A/B testing to determine which email subject lines, content, and design elements are most effective at driving engagement and conversions.
• Managing email databases: You will be responsible for managing email databases, ensuring that email lists are segmented appropriately and that all email addresses are valid and up-to-date.
• Ensuring compliance with email regulations: You will need to ensure that all email campaigns are compliant with regulations such as GDPR and CAN-SPAM.
• Developing email templates: You will be responsible for creating email templates that can be used across various email campaigns to ensure consistency and branding.

Required Experience & Skills

• 1+ years of digital marketing or email marketing experience
• The ability to create effective strategies that will be successful in growing the client\xe2\x80\x99s business is crucial
• Experience in customer service is a must
• Past experience executing email marketing campaign strategies for an agency or company
• Versed in email marketing performing metrics
• Experienced in the use of Mail Chimp, Hubspot, Constant Contact, and other email marketing platforms
• Experience and understanding of marketing automation platforms and strategies
• Experience with WYSIWYG drag-and-drop email builders
• Is great at finding time efficiencies
• Problem solver and ideas forger
• Experience and comfort in being client-facing and pulling the right information
• Fast learner
• Strong organizational skills

How to Apply
At POD, we believe \xe2\x80\x9cthat most job requirements and conceptual knowledge are easily trainable. But you can\xe2\x80\x99t teach drive, ambition, or passion.\xe2\x80\x9d (Take a look at this article, Finding Your Unicorn, written by our President, Kevin Wilhelm). Our hiring managers consider alignment with our core values and passion for our company culture to be as valuable as experience and education.
After reading this job description, we want you to ask yourself:
Am I the exact right person for this role? Do I align with POD\xe2\x80\x99s core values and culture?
If you\xe2\x80\x99ve answered yes to both questions, we want to hear from you! Here are a few easy steps that will help us get to know you better.

• Ensure your professional resume is up to date and highlights some of the key points we are looking for.

• Create an engaging and personalized cover letter for us to read. If you don\xe2\x80\x99t include a cover letter, you will NOT be considered for this role. Video cover letters are given extra attention.

• Include a link to your portfolio, writing samples and/or social media accounts that you have managed (if applicable).

• Apply through our website (https://www.podmarketinginc.com/careers/)

All successful candidates will be contacted via email to discuss next steps. We appreciate all applications and wish you all the best of luck.
At POD Marketing, we believe in creating an inclusive work environment, which is why we\xe2\x80\x99re proud to be an equal opportunity employer. We consider and evaluate all qualified candidates based on their qualifications without discrimination based on race, colour, religion, age, gender, sexual orientation, gender identity, genetic information, national origin, disability, veteran status, or any other legally protected characteristics.