Job Description

We are looking for a creative and entrepreneurially minded Email Marketing Manager to join our team. The new team member will initiate and execute various outbound and nurture campaigns while creating processes to automate workflows within HubSpot. There is ample opportunity to support, test, and lead initiatives beyond email as Scoop Robotix rapidly grows across industries and geographies. The ideal candidate is a highly motivated, self-starting, B2B-focused marketer who has a passion for using email to create meaningful 1:1 consumer experience, individually and at scale.Qualifications and Skills:

• Bachelor's degree or equivalent in Marketing, Media, or Business
• 1-3 years experience in executing email & SMS marketing campaigns and workflow automation
• Excellent ability to write compelling and succinct copy
• A proven track record with clear examples of successfully managing and implementing email campaigns
• Familiar with best practices for list segmentation and maintaining clean data hygiene (preferably in HubSpot)
• Experience with webinar marketing and boosting attendance rates
• High energy and enjoys working in small teams in a fast-paced environment
• Bonus: familiarity with the solar and renewable energy industry or similar industrial field-oriented sector
• Bonus: experience with Google Web Designer or creating HTML5 ads

Responsibilities:

• Lead email campaign and sequence development for nurturing top-of-funnel prospects
• Champion the end-to-end execution of email campaigns from design to implementation and attribution
• Manage the library of campaign visuals and landing pages. Make text and slight layout adjustments to templated content
• Continuously optimize campaigns by conducting post-mortem analyses for email, paid, and other marketing initiatives and identifying new opportunities to try
• Drive the development of and continuous improvement of email automation tools and infrastructure by ensuring effective email deliverability as we continue to grow the prospect database
• Gather research, data, and documents required for go-to-market strategy planning for expanding into new industries and geographies
• Quarterback webinars by managing event logistics, maintaining a high attendance rate, and communicating with registrants
• Maintain the customer database that allows the team to easily identify leads for specific campaigns in HubSpot through list and audience segmentation
• Continuously support the marketing team in experimenting and launching new initiatives

Instructions to apply: You may visit our website at https://www.scooprobotix.com/were-hiring/ for all career vacancies or go to this link directly to applyhttps://www.scooprobotix.com/were-hiring-email-marketing-manager/Job Types: Full-time, PermanentBenefits:

• Dental care
• Extended health care
• Vision care
• Work from home

Schedule:

• 8 hour shift

Experience:

• Email and SMS Marketing: 3 years (preferred)
• B2B sales: 3 years (preferred)
• Webinar Marketing: 3 years (preferred)