Job Description

Description

Join our team of B2B marketing experts - design, execute, and optimize emails to help us nurture our leads.

Join our team

The Commercial Demand Generation Team at TELUS Business oversees marketing campaigns that target organizations, especially in the mid-market and enterprise space. Working closely with our stakeholders, such as the go-to-market team, our job is to craft compelling campaigns that drive strong business results. You\'ll have the unique opportunity to help craft our first promotional and nurture email campaigns in the commercial team.

Here\'s the impact you\'ll make and what we\'ll accomplish together

You are strong at building efficient, heavily personalized email campaigns. You love solving complex automation logic, pushing automation live, and keeping them running smoothly.

As part of a growing team, you will help plan our email creation and deployment capabilities by building campaigns and automation and will advise on how martech advancements can help us improve. Always learning, you\'ll stay close to results, embrace optimization, and will help bring our test and learn strategy to life. Most importantly, your campaigns will contribute to key business metrics, including lead qualification that leads to revenue.

Here\'s how

• Build and deploy creative and impactful emails using HTML/CSS in conjunction with our email deployment tools (predominantly Salesforce Marketing Cloud)
• Create well-designed and easy-to-use email templates and content blocks that can be leveraged for future deployments
• Develop thoughtful strategies to improve email engagement rates using automation, journey builds, and personalization
• Embrace continued learning and optimization by recommending and implementing A/B testing
• Ensure campaign accuracy, timeliness, and impact by collaborating with team members and stakeholders
• Aid in managing email deliverability, database hygiene, subscription management, and compliance with policy on opt-in/out
• Establish and maintain email best practices while adhering to TELUS brand standards
• Proactively report on email marketing trends to provide innovative email channel recommendations

Qualifications

What you bring

• A natural collaborator who can work with cross-functional teams
• A creative problem solver that applies a strong scientific rigour to your work
• Must have strong knowledge of and experience with HTML/CSS for email creation
• Experience with Salesforce Marketing Cloud, including AMPscript. Experience with Adobe Campaign is an asset but not necessary
• Experience working with Marketing Cloud data extensions. SQL query experience is an asset but not mandatory
• Strong knowledge of email testing, accessibility and deliverability practices
• Knowledge of Canadian Anti-Spam Legislation
• A minimum of 3 years of experience in email development
• Ability to manage multiple complex projects at once to accomplish business objectives
• Bachelor\'s degree in Computer Sciences, Commerce/Business Administration, Marketing, Design or similar college certificate #LI-REMOTE

A bit about us

We\xe2\x80\x99re a people-focused, customer-first, purpose-driven team who works together every day to innovate and do good. We improve lives through our technology solutions and foster a culture of innovation that empowers team members to solve complex problems and create remarkable human outcomes in a digital world.

You\xe2\x80\x99ll find our engaging, high-performance culture personally fulfilling, professionally challenging, and financially rewarding. We\xe2\x80\x99re committed to diversity and equitable access to employment opportunities based on ability. Your unique contributions and talents will be valued and respected here. When you join our team, you\xe2\x80\x99re helping us make the future friendly.

The health and safety of our team, customers and communities is paramount to TELUS. Accordingly, we require anyone joining our team to be fully vaccinated for COVID-19.

Sales and Marketing

Help us, help our customers make a real connection

We are honoured to be recognized

$14.7 billion
TELUS\xe2\x80\x99s annual revenue

$4.8 billion
The brand value that TELUS brings

12
Consecutive years our annual dividend payment has increased

Accessibility

TELUS is proud to foster an inclusive culture that embraces diversity. We are committed to fair employment practices and all qualified applicants will receive consideration for employment.

We offer accommodation for applicants with disabilities, as required, during the recruitment process.

Telus