Job Description

Company: Peninsula Employment Services Limited.

Job Title: Marketing Automation Manager

Location: Toronto, ON

Type of Employment: Permanent

Full/Part-Time: Full-Time

Working Days: Monday to Friday

About Us

Peninsula Canada is a provider of external HR and OHS solutions; including, employment relations and health and safety advice, consultancy, BrightHR Software and Peninsula brAInbox AI. We are providers to small and medium-sized businesses located throughout British Columbia, Alberta, Saskatchewan, Manitoba, Ontario, Nova Scotia, New Brunswick, Newfoundland and Labrador; with foreseeable plans of branching out to all provinces in Canada! Peninsula is a division of the Peninsula Group, based in Manchester, UK which operates in the UK, Ireland, Australia, New Zealand and, most recently, Canada. We employ over 2,500 people globally! Peninsula opened its first Canadian office in Toronto in September 2017 and has quickly become one of the fastest growing companies.

The Role of Marketing Automation Manager

We are currently seeking to appoint a Marketing Automation Manager working hand-in-hand with CRM, and the marketing team. With fantastic office perks, we\'re the perfect place for high achievers to grow and thrive.

We\'re looking for a hard-working and self-motivated person to join our fast-growing marketing department to deliver multiple automation campaigns across all Canadian provinces to prospects and clients.

The role will play a key part in the online acquisition growth plans and the ideal candidate will have the desire to work in a supportive environment where a driven personality will succeed. They should strive to continually improve results and be able to thrive in a friendly working environment with a desire to share new ideas and work hard towards common goals.

Day-to-Day Duties and Responsibilities

• Use Marketo to create and implement new programs (some examples include: email nurture campaigns, webinars, events and gated content)
• Assist with management and monitoring of multiple nurture programs, conducting regular reviews and analysis to help ensure leads to progress through the sales funnel
• Implement A/B testing campaigns to identify the best performing setups
• Integrating campaign activity with our CRM, Salesforce, to improve quality of information for our sales team
• Integrating and managing relevant third-party software\'s, such as: GotoWebinar, with Marketo
• Collaborate with the necessary teams to implement, and measure campaign lifecycles through: acquisition, conversion, and retention
• Monitor, manage, and optimise campaigns and campaign assets to improve ROI
• Using Marketo\'s revenue analytics suite to report on the effectiveness of our marketing campaigns
• Routinely audit the lead database to ensure data is high quality, and to ensure we remain compliant
• Always ensure compliance with relevant anti-SPAM laws, for example: Canadian Anti-Spam Legislation (CASL).

What you Bring to the Team

• Experience with Marketo (required)
• Experience with Salesforce (required)
• Strong understanding of email deliverability and compliance
• Knowledge of HTML and CSS
• Strong communication skills in the English Language
• Analytical and detail orientated
• Excellent time management, and ability to meet deadlines
• Knowledge of digital marketing (data capture, and campaign analysis)
• Experience in a B2B marketing role.

Education/Experience

• University or College degree in Marketing or related field.
• 2 or more years of experience in a similar role.

Why work at Peninsula Canada?

• Day off on your birthday
• Enhanced Benefits with Health and Dental Coverage
• We offer a Registered Retirement Savings Plan (RRSP) Matching Program
• Downtown Location
• Vacation Days increase after 2 and 5 years\' service
• Ask about our Peninsula Days, and more!

Peninsula is a highly motivated enterprise that promotes an entrepreneurial culture. Peninsula is committed to an inclusive, equitable and accessible workplace where all employees are valued. Accommodations are available upon request for candidates participating in our selection process.

Peninsula Canada