Summary - Marketing Automation Manager As a Marketing Automation Manager, you will be responsible for managing Insurance Supermarkets marketing automation platform (MAP) to execute effective digital campaigns. You will work with cross-functional teams, including product managers, sales team, and creative team, to develop and implement targeted campaigns that drive engagement and generate leads. You will use your knowledge of marketing automation best practices to optimize the performance of our MAP and ensure that our campaigns are executed with precision. Core Competencies

• Marketing Automation Platforms (MAP)
• Data Management
• Time Management
• Planning and Organizing
• Analytics and data driven
• Communication
• Adaptability
• Innovation
• Industry knowledge
• Digital Marketing
• Creativity and innovation
• Result Oriented

Job Duties

• Assist in the creation of contact nurturing programs for all inbound and outbound marketing initiatives.
• Manage customer journey drip campaigns and automation that drive customer engagement.
• Monitor and respond to address campaign responses through collaboration with relevant stakeholders in Sales and collaborate with the development team to optimize the automation processes.
• Test, monitor, and analyze lead behaviour to understand how our inbound marketing activity turns leads into customers.
• Monitor marketing automation and lead nurturing processes to optimize campaign performance through email content and other digital channels.
• Check on and maintain the high quality of outbound assets from MA campaigns by ensuring that accuracy and display standards meet the expected publishing criteria.
• Build and maintain reports on campaign performance data on a weekly and monthly basis.
• Maintain data hygiene in the contacts database and ensure that high deliverability standards are met and/or exceeded.
• Other duties as and when necessary, in collaboration with team members and various stakeholders.

Requirements

• A minimum of 2-3 years? relevant experience in digital marketing, preferably with experience in semi-technical and analytics focused roles.
• History of demonstrated collaboration with multi-disciplinary marketing teams; experience working with writers, designers, advertising managers, and with analytics experts.
• Contemporary email and SMS nurture experience with email marketing platforms (ex: Hubspot, Mailchimp, Sendgrid, etc?).
• Experience working with data, preferably in a Customer Relationship Management (CRM) system and with data and analytics tools for reporting (ex: Google Analytics Suite, Adobe, Domo).
• Solid understanding of A/B, MV testing approaches.
• Fluent in the English language (C2 or equivalent)
• Proficiency in French and/or Spanish is a major asset.

What we offer:

• Competitive Salary
• Paid vacation time and personal days
• Health and dental benefits, as well as an Employee Assistance Program (EAP)
• Opportunity to work with engaged and professional team and colleagues
• Ongoing professional development & training
• Opportunities to participate in fun organization activities, such as our Holiday and Summer parties

The Manager of Marketing Automation will serve as a key consultant on consumer journeys from acquisition through loyalty and retention. To fit into this role, you must be deeply curious, data driven, and detail oriented, and, not least, communicative and organized. If you consider yourself a critical thinker and love to share ideas and see them come to life, let?s talk! Who we are: With operations in Canada and US, Insurance Supermarket Group of Companies, including Specialty Life Insurance. is one of the largest and fastest growing independently owned Insurance Technology companies in North America. We offer comprehensive Life Insurance products that help many North American with their life insurance needs. Over 250,000 Canadians a year have relied on our advice, and we have provided more than 10 billion dollars in insurance coverage. Our team of professionals has been proudly helping Canadian consumers with their life insurance needs for over 13 years. Our employees are professional, proactive, passionate, team players and persevere in the face of challenges. We hire individuals based not only on their expertise, but also on their passion for helping others, and those who live by our core values every day. Our position will appeal to individuals who want to work for an exciting and growing organization and are mature and self-motivated ? we look forward to meeting you! Specialty Life is also committed to providing barrier-free and accessible employment practices in compliance with the Accessibility for Ontarians with Disabilities Act (AODA). Please let us know if you require accommodation at any stage of the recruitment process. Job Type: Full-time Benefits:

• Company events
• Dental care
• Extended health care
• Life insurance
• On-site parking
• Paid time off

Schedule:

• 8 hour shift
• Day shift
• Monday to Friday
• Weekend availability

Experience:

• Digital marketing: 2 years (required)
• Drip marketing: 2 years (required)
• A/B testing: 2 years (required)
• MailChimp, Hubspot, Sendgrid: 2 years (required)

Language:

• English (required)
• French (preferred)
• Spanish (preferred)

Work Location: Remote