Job Description

E-commerce Manager

About FXR Racing:

FXR Racing is a leading global brand in high-performance technical apparel for snowmobile, motocross, and outdoor enthusiasts. Rooted in the adrenaline-fueled world of racing, FXR is committed to innovation, quality, and bold design.

Own the Storefront. Accelerate the Brand.

Are you ready to be the

architect of direct-to-consumer (DTC) success

for the leader in powersports and outdoor apparel? We are looking for a high-impact E-commerce Manager to fully own our digital storefront. This role is focused on aggressive revenue growth, flawless site execution, and ensuring our online experience reflects the premium quality of the FXR brand.

Reports To:

Head of Marketing

Key Responsibilities: The Impact You'll Make

P&L Stewardship & Strategy:

Be the internal champion for the e-commerce

P&L

, setting ambitious revenue targets and defining the complete seasonal promotional and pricing strategy.

Customer Journey Optimization:

Champion the continuous enhancement of the

User Experience (UX)

and

Site Design (UI)

to maximize conversion rates and radically minimize shopping cart abandonment.

Platform & Merchandising:

Partner with the Web Development Lead to ensure

flawless daily operations

of the

Shopify Plus

platform and provide direction for dynamic visual merchandising.

Traffic & Marketing:

Act as the critical link guiding external agency partners to accelerate high-quality traffic through

SEO, SEM, Email Marketing

, and impactful product launch campaigns.

Data Translation:

Monitor, analyze, and translate complex metrics (Conversion Rate, AOV, CAC) using

Google Analytics 4

into concise, actionable insights for senior leadership.

What You'll Bring to the team: Core Expertise

We need a proven self-starter who is ready to take ownership and lead with a data-driven mindset.

Experience:

4+ years of verifiable, hands-on experience in e-commerce management, preferably within

apparel, powersports, or a high-growth DTC brand

.

Platform Mastery:

Expert proficiency with major e-commerce platforms, specifically

Shopify Plus

.

Analytical Power:

Exceptional skill in using

Web Analytics tools

(e.g., Google Analytics 4) to drive decision-making.

Fundamental Knowledge:

Deep understanding of the digital marketing funnel and

UX/UI principles

.

Track Record:

A proven history of achieving

significant online sales growth

and managing multiple, complex projects in a high-volume seasonal environment.

Why work with us?

As FXR continues to grow, we recognize the importance of having the right people on our team. FXR is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all our employees and customers.

We offer:

Competitive compensation and benefit package Employee Discounts Professional Development Highly collaborative and results oriented team Fun and exciting work environment with a team that shares your passion for extreme sports.
This position is based at FXR's global headquarters in Oak Bluff, Manitoba, just 10 minutes from the city.

If you are interested in this exciting opportunity, please apply online with your resume and cover letter. We thank all applicants for their interest, but only those selected for an interview will be contacted.

Job Types: Full-time, Permanent

Benefits:

Dental care On-site parking Paid time off Store discount Vision care
Education:

Secondary School (preferred)
Experience:

related: 1 year (required)
Work Location: In person