Job Description

Company Description

Embrace your passion for hiking, skiing, snowboarding and many other outdoor activities in Banff National Park while pursuing a fulfilling career at Fairmont Chateau Lake Louise. Take a risk, make a change and experience a new adventure while further developing your career. Our team is a network of empowered individuals with a strong sense of themselves and the hospitality industry. Join our Fairmont family today!

What is in it for you:

• One complimentary meal per shift in our staff cafeteria (additional meals can be purchased for $5/meal)
• Comprehensive benefits package (Medical, Vision & Dental) including extended benefits like; Mental Health (up to $5,000/year), Orthodontics (up to $2,500/year), Fertility Drugs and Gender Affirmation (Lifetime maximum of $10,000) for full time permanent status employees
• Defined Contribution Pension Plan with employer matching up to 5% of annual earnings for full time permanent status employees
• Employee travel program with discounts on room rates as well as on food & beverage at Fairmont & Accor properties world-wide
• Access to the Mountain Explorer Travel Program - Discounted room rates including 50% off all food & beverage at Fairmont Resorts in Banff, Lake Louise, Jasper & Whistler (subject to availability)
• Discounts while using our resort\xe2\x80\x99s Food & Beverage Outlets, Fitness Centre, and Spa
• Automatically added to our resort\xe2\x80\x99s Colleague Lifestyle Program which includes access to staff activities and events
• Opportunity to develop your talent and grow within Fairmont Chateau Lake Louise and over 5,000 properties with Accor

Location
Hybrid-Remote for a successful candidate that lives within a reasonable driving distance of the resort and Banff National Park.

The duration of this role will be determined in relation to the length of construction and opening operations of The Wellness Facility (TWF).

Roles & Responsibilities

• Reporting to the Director of Sales & Marketing, with a dotted line to the Regional Director of Public Relations, this role will align PR strategies with sales & marketing to maximize profitability and achieve or exceed the hotel\xe2\x80\x99s revenue generation goals
• Working closely with the General Manager, responsible for the planning and execution of PR tactics outlined in the critical path plan for the resort\xe2\x80\x99s new state-of-the art thermal wellness facility (opening in 2025)
• Working with DOSM/GM preparing monthly updates on TWF critical path and strategies
• Coordinate individual and travel media familiarization trips
• Host key travel media on property; evenings and weekends as required
• Oversee influencer collaborations, including vetting, setting KPIs, and follow-up in accordance with Accor policies and resort needs
• Support content creator collaborations alongside the resort\xe2\x80\x99s content marketing manager
• Coordinate photo and film shoots on-site with traditional media as necessary
• Act as spokesperson for the resort and as a member of the crisis management team
• Manage media inquiries and interview requests, including drafting of key messaging and ensuring spokesperson readiness (e.g. GM)
• Provide PR amplification for all on-property special event activations, including execution of relevant media launches
• Extend brand reach with non-traditional marketing and media partnerships
• Leverage existing media relationships and cultivate new contacts within the Canadian, US and international travel media networks
• Maintain memberships to targeted travel media organizations, and attend marketplaces as required
• Actively work with marketing team to curate compelling content that drives hotel exposure
• Develop and distribute press releases, guest communiqu\xc3\xa9s, and Heartist communications as needed
• Submit relevant resort content to corporate PR\xe2\x80\x99s call for submissions
• Work closely with regional PR counterparts and regional digital marketing/sales teams to share best practices, promote Canada\xe2\x80\x99s Western Mountain Collection, and ensure the resort is leveraged at every opportunity
• Collaborate with regional PR team to maintain an updated centralized media database
• Update and maintain resort press kit, press room, and story starters. Keep corporate PR and agencies informed of all news
• Update regional media calendar on a weekly basis
• Submit monthly, mid-year, and annual PR reports to hotel executive team and corporate office
• Pursue key influential awards and execute nominations accordingly
• In coordination with the DOSM, undertake other tasks and duties that may be required from time to time

Qualifications

• 5-10 years\xe2\x80\x99 public relations and communications experience in the luxury hotel sector preferred
• Established database of Canadian, USA and international travel media contacts, as well as luxury lifestyle, wellness and spa influencers preferred.
• Excellent writing skills
• Experience utilizing Cision or other media monitoring and distribution platforms an asset
• Experience with influencer analysis tools an asset (i.e. Hype Auditor)
• Crisis communications and online reputation management experience required
• Ability to prioritize numerous projects with competing deadlines
• University / College degree in a related discipline an asset
• Articulate, professional, self-motivated, energetic team-player

Additional Information

Visa Requirements: Applicants must be legally eligible to work in Canada.

Our Commitment to Diversity & Inclusion: We are an inclusive company and our ambition is to attract, recruit and promote diverse talent.

APPLY TODAY: We encourage you to visit our website to learn more about living and working in Lake Louise!

Why work for Accor? We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor\xe2\x80\x99s limitless possibilities.

About Fairmont Hotels & Resorts: At Fairmont Hotels & Resort we offer our guests the finest hospitality experience in each of our destinations. And we know that, to offer our guests the best, we first need to offer our employees the best. That\'s why you\'ll find exceptional work opportunities - throughout North America and the Caribbean, Europe and Africa, the Middle East and Asia Pacific - as well as industry - leading training, career development, recognition and rewards. Fairmont Hotels & Resorts is a celebrated collection of hotels that includes landmark locations like London\'s The Savoy, New York\'s The Plaza, and Shanghai\'s Fairmont Peace Hotel. Our teams are guided by values of Respect, Integrity, Teamwork and Empowerment; we employ the highest ethical and quality standards, treating all colleagues with fairness and dignity. A community and environmental leader, Fairmont is also regarded for its responsible tourism practices and award - winning Green Partnership program. An exciting future awaits!

At Fairmont Chateau Lake Louise, we believe that the strength of our team lies in its diversity. We are committed to fostering an inclusive environment that respects the unique backgrounds, perspectives, and talents of the individual. As an Equal Opportunity Employer, we are dedicated to providing equal access to opportunities. We welcome applications from all qualified candidates.

If you are contacted by a Recruiter, kindly inform them at any stage of the recruitment process if you will need support or accommodations.

Persons who anticipate needing accommodations for any part of the application or interview process may contact, in confidence: cll.careers@fairmont.com

Do what you love, care for the world, dare to challenge the status quo! #BELIMITLESS

Fairmont