Job Description

Company Description
Work smart, have fun and make an impact EcoVadis is the leading provider of business sustainability ratings. Our solutions are backed by an international team of experts and powerful technology. We analyze data and build sustainability scorecards that give companies actionable insights into their environmental, social and ethical risks. Why apply to EcoVadis? Be a part of the global sustainability change in business. Grow your career. Work with extraordinary people. Feel valued for your contribution. Learn more about our team and culture on EcoVadis careers page. If you have questions about the company or open roles you can chat with an insider.


To fuel our expansion and drive market success, we are seeking an experienced and dynamic Director of Marketing Operations and Demand Generation. This role will focus on the technical strategy and execution of our digital marketing and automation operations, supporting all corporate objectives including demand generation, brand awareness, thought leadership, and customer adoption. This is a critical impact role that will have high visibility across the company.

• Lead a team of 5+ marketers to drive key business and marketing metrics
• Develop and optimize digital marketing strategies and processes
• Ensure strong execution of campaigns across various media, content, segments, languages and regions; this may include email campaigns, nurture, landing pages, social media, paid media, paid and organic search and more
• Define the team’s processes such that campaigns and assets are instrumented correctly (e.g., redirect links, referral sources, funnel flow, etc.) to support reporting and optimization
• Drive optimization of conversion in the funnel, including audience segmentation, inbound sales assignment for leads, nurture programs, lead scoring, and account-based marketing programs
• Drive accurate reporting and analysis on performance across campaigns, channels and assets and make recommendations for improvements and adjustments to marketing mix
• Support the team in maintaining data quality within the marketing database
• Manage the evolution and optimization of the EcoVadis website including relevant tracking/reporting
• Contribute to the definition of marketing KPIs and implement marketing reports and dashboards; present results to executive management
• Manage, build, and lead a strong team by coaching and developing existing members and closing talent gaps where needed through acquisition of new team members

Qualifications

• BA/BS degree in marketing, communication, business or a related field, Masters/MBA is a strong plus
• 10+ years work experience, minimum of 3 years in senior manager/supervisor role
• 5+ years experience in digital marketing / marketing operations / demand gen, including ownership of marketing automation (Pardot preferred) for B2B or SaaS company and reached a manager/supervisor level role
• Past responsibility for defining and implementing KPIs, analytics, reporting and related functions (within Google analytics, Pardot/Salesforce reports, Tableau, Excel etc.) for optimizing campaign performance and conversion
• Technically capable, excellent communicator (written and oral), with a desire to improve processes
• Fluent in English. Proficiency in French and/or additional languages is highly valued.
• Mastery of standard office tools such as MS or Google office suite, basic image editing and graphics tools
• Familiarity with Web CMS (e.g. Wordpress) and related integrations from Marketing automation/CRM (E.g. Pardot /Salesforce or equivalent)
• Strong interpersonal skills
• Strong international exposure
• Organized and adept at juggling multiple assignments to meet deadlines
• Able to work well in high pressure situations and flexibility to adapt to demands

Additional Information

• Beginning: ASAP
• Full-time position
• Location: Anywhere in North America

In return for your expertise and energy, we offer: -

• Base salary + variable compensation plan
• GRSP and TFSA matching program available
• Health, Wellness, and Dental Benefits
• Life Insurance, Critical Illness, Accidental death, long-term disability insurance, and short-term disability insurance
• Home office allowance program
• Paid employee volunteer day
• Employee referral bonus policy
• Flexi-time
• Work from home & work from anywhere policy
• Casual and friendly work environment
• Opportunity to work in a truly international atmosphere
• Access to online learning library
• Free virtual Yoga/Pilates
• Virtual and in-person team building events

Are you interested? Please apply directly online by clicking on the link below and attaching your CV and Cover letter in PDF format. EcoVadis does not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, disability, veteran status or any other protected category. For more information about EcoVadis please visit our site: www.ecovadis.com Don’t fit all the criteria but still think you’d be a good candidate? Please apply anyway to give our hiring team the opportunity to assess your skills and to learn more about what you could bring to EcoVadis. We’re interested in hiring capable people, regardless of professional and educational background. Can the hiring process be adjusted to suit my needs? Yes. We want everyone going through the hiring process with EcoVadis to feel confident that you are able to demonstrate your full potential. We welcome applications from disabled people, people with long-term health conditions and neurodiverse candidates. If you need any adjustments, please let the hiring team know. Our team’s strength comes from everyone’s uniqueness and is founded upon mutual respect. EcoVadis commits to equity and inclusion and does not accept any form of discrimination based on color, national or ethnic origin, ancestry, citizenship, religion, beliefs, age, sex, gender identity, sexual orientation, neurodiversity, disability, parental status, or any other protected characteristic that makes you unique.