Job Description

On target income (OTI) is composed of your base salary + commission/bonus structure. OTI is a forecast of your potential earnings for the role.

Our Client, is an exciting start-up who is revolutionizing the way Financial Service and Real Estate companies are able to automate even the hardest documents into data. They offer a cloud based solution which rapidly learns to extract any data from any type of document in any language - included unstructured documents with unlimited variations. They help maintain 100% data quality, making it easy to automate operational processes with demonstrated regulatory compliance, which will be up and running in days.

Working with financial institutions, insurance companies, commercial real estate and professional services - they are helping to boost productivity, reduce risk, and improve turnaround times to increase revenue. They help decrease the labour costs by 80% and provide a better customer experience.

They are looking to expand their marketing team and bring on a great leader to drive top of funnel growth and demand generation. Your primary focus will be on driving growth and executing marketing strategies to position them company as a leader in the industry.

Responsibilities:

• Develop and execute a comprehensive marketing strategy to drive top-of-funnel activities and generate high-quality leads for their solutions.
• Lead and manage all aspects of demand generation, including digital marketing campaigns, content marketing, email marketing, social media, SEO, and paid advertising.
• Collaborate closely with the sales team to align marketing efforts with sales objectives, optimize lead handoff processes, and support the conversion of leads into customers.
• Create compelling and impactful marketing content, including blog posts, white papers, case studies, and website copy, to educate and engage our target audience.
• Drive brand awareness and thought leadership
• Conduct market research and competitive analysis to identify trends, target market segments, and opportunities for differentiation.
• Leverage their existing marketing automation tools and CRM systems to optimize lead nurturing, scoring, and conversion.
• Track, analyze, and report on key marketing metrics and campaign performance to measure effectiveness and make data-driven decisions.
• Stay up-to-date with industry trends, emerging technologies, and best practices in marketing and lead generation
• Manage and mentor their current marketing team, fostering a culture of innovation, collaboration, and continuous learning.

Qualifications:

• Proven experience (5+ years) in B2B SaaS technology marketing, preferably in the machine learning, artificial intelligence, or data extraction domain.
• Strong understanding of top-of-funnel marketing strategies and lead generation tactics.
• Demonstrated track record of successfully driving growth, achieving lead generation targets, and contributing to revenue growth.
• Proficiency in digital marketing channels, including SEO, SEM, email marketing, social media, and content marketing.
• Experience with marketing automation platforms, CRM systems, and analytics tools.
• Excellent written and verbal communication skills, with the ability to create compelling content and present ideas effectively.
• Strong analytical and data-driven mindset, with the ability to analyze metrics, derive insights, and optimize marketing performance.
• Self-motivated, proactive, and results-oriented. A "doer" who can take initiative, manage multiple priorities, and drive projects to completion.
• Experience and desire to be in a start-up or fast-paced environment

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