Job Description

Description :

Red River Co-op is recruiting for the position of Director of Marketing at our home office located at 10 Prairie Way, in Winnipeg. This position reports to the Chief Executive Officer.

The Director of Marketing adds value to our Co-operative by developing our marketing strategy and managing our community investment portfolio. The Director of Marketing selects centralized marketing campaigns from Federated Co-operatives Limited to execute locally, while creating marketing and communications campaigns and sponsorships to support Red River Co-op\xe2\x80\x99s local business goals. They also lead all community investment work including partnership stewardship, donation approvals and drives, community engagement and marketing.

Start Your Career with one of Manitoba\xe2\x80\x99s Top Employers!

We have deep roots in our community. 85 years deep. And through the years we have proven our commitment to our members by making their priorities our priorities. We donate regularly to a wide range of organizations, feature local products prominently, and most importantly \xe2\x80\x93 give back to our members through profit sharing. We look to the past to inform our present core values.

But in this rapidly changing world, our roots ground us so that we can keep pace and innovate. We have grown from one standalone Gas Bar in downtown Winnipeg to an ever-expanding
co-operative with 49 gas bar locations, 23 car washes, six cardlocks, nine food stores, two standalone pharmacies and an oil supply centre. Our fleet of trucks are on the road delivering fuel to farm and commercial accounts in Manitoba and northwestern Ontario.

And we just keep growing as we develop fresh, modern ways to deliver premium products with extraordinary customer service.

This role can be just the start of your career as there is ample opportunity for advancement within the Co-operative Retailing System, a vast network of 160 retail Co-ops across western Canada.

About the Role:

Essential responsibilities of the position include the following:

• Develop a marketing strategy for brand, membership acquisition, and commodity marketing that enhances the organization\xe2\x80\x99s image and foster sales growth.
• Create and execute marketing campaigns and media planning, buying and budgeting and report on outcomes.
• Direct team in creating on-brand and marketing materials including print ads, digital ads, newsletters, billboards, social media and in-store signage.
• Manage media and public relations and speak on behalf of Red River Co-op in print, radio and TV interviews.
• Develop Red River Co-op\xe2\x80\x99s community investment strategy and review annually.
• Evaluate campaigns and partnerships annually to ensure they are meeting our goals and objectives.

A full responsibility list will be provided to candidates selected for interviews.

About You:

To be successful in this role, you will bring the following skills and competencies:

• An undergraduate degree in business or communications
• 8+ years of marketing and communications experience, including at least 2 years at a managerial level.
• Generalist marketing knowledge and leadership ability is acquired.
• Community investment or sponsorship experience is an asset.

Red River Co-op welcomes applications from people with disabilities. Reasonable accommodations are available upon request during the assessment and selection process by contacting the Human Resources Division at (204) 631-4600, or hr@rrcoop.com, or in person at 10 Prairie Way in Winnipeg.

Total Rewards:

Red River Co-op offers a comprehensive total rewards package including group insurance, a strong pension plan, and an employee discount. Advancement opportunities abound in the Co-operative Retailing System, and we encourage ongoing professional development along with up to 100% reimbursement for post-secondary course work. Additional details will be shared with candidates as part of the interview process.

Federated Co-operatives