Job Description

Company Description

Dentsu International is a network designed for what\'s next, helping clients predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. Dentsu delivers people-focused solutions and services to drive better business and societal outcomes. This is delivered through five global leadership brands - Carat, Dentsu Creative, dentsu X, iProspect and Merkle, each with deep specialisms.

Dentsu International\'s radically collaborative team of diverse creators unifies people, clients and capabilities through horizontal creativity to help clients create culture, change society, and invent the future.

Powered by 100% renewable energy, Dentsu International operates in over 145 markets worldwide with more than 46,000 dedicated specialists, and partners with 95 of the top 100 global advertisers.
www.dentsu.com

We are champions for meaningful progress and we strive to be a force for good-for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.



As the Director of Media Effectiveness, you will lead a cross-disciplinary team consisting of a data analysts and media effectiveness analyst.

As the senior contact for your client, you will partner with the client, investment and audience leads to set strategy, develop measurement frameworks, create a learning agenda, structure for reporting, provide thought leadership, and deliver ongoing guidance to both internal and external stakeholders. The aim of this role is to own all of media performance, not just digital channels.

• Lead client development efforts for advanced analytics, including new and organic business pitches
• Collaborate across the dentsu network, including Merkle, to bring in automation and support our clients in complex analytics projects
• Manage the analytics business for a portfolio of clients

• Lead the integration of all analytics disciplines in service of client business outcomes
• Act as the senior contact for analytics, adapting to business challenges with agility and direction
• Advise client on how best to apply econometrics and attribution of their media directly to their media planning & business efforts
• Partner with audience and insights to drive more closed loops on audience performance to analytics to constantly improve performance but also source opportunities for clients
• Steward development and ongoing management of our unified data infrastructure, directing engineers to deploy data sources and architecture that can be leveraged to answer ongoing and ad hoc client questions

• Mentor and develop skill set of analytics teams
• Explore business opportunities in Creative Analytics and new spaces in advanced analytics
• Partner in the development of agency thought leadership

Qualifications

Qualifications:

• Experienced: 5+ years relevant Analytics, in a media agency or industry relevant, experience is preferred
• Communicator: Excellent verbal and written communication skills, with ability to convey and package technical findings in simple terms
• Management & Leadership: Strong organizational skills, political instincts, and proven-leadership ability
• Media Expert: Possesses understanding of all planning and buying, with a focus on standard media metrics in social, search, display, TV, connected TV, video, print, OOH/DOOH etc.
• MarTech Knowledge: Demonstrates understanding of digital tagging, tracking, QA, and maintenance of data integrity
• Project Management: Experience in a Product Management role or Scrum/Agile frameworks a plus
• Data Storyteller: Experience with Data Visualization software and dashboard building (e.g., Tableau) This role knows how to deliver a story with data.
• Tidy Data & Databases: Expertise in relational databases and a requisite programming language (e.g., SQL, R, or Python) to work with them and lead the training of junior employees
• Statistics & Math: Working knowledge of machine learning, statistical testing, & regression modeling

Additional Information

Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.

Diversity and Inclusion and AODA Statement:

We know through experience that different ideas, perspectives and backgrounds foster a stronger and more creative work environment that delivers better business results. We strive to create workplaces that reflect the clients we serve and where everyone feels empowered to bring their full, authentic selves to work.

We are committed to working with our candidates from all ability levels throughout the recruitment process to ensure that they have what they need to be at their best. If you need accommodation during the application or interview process, please contact or to begin a conversation about your individual accessibility needs throughout the hiring process. #LI-GM1

Merkle