Job Description

Who We AreCymax Group Technologies is a leading eCommerce technology and logistics services platform for furniture vendors and retailers. We maximize the best of technology, automation, and AI to simplify the complexities of eCommerce through our two products - Channel Gate and Freight Club. We partner with furniture vendors and retailers to tackle some of the industry\xe2\x80\x99s biggest challenges, offering prescriptive recommendations to optimize their ROI in a competitive market. Our remote-flexible team works to support our partners from the US and Canada. We are proud members of Team True North, a ranking that spotlights high-performing tech firms tracking to $1 billion in annual revenue with growth rates that match the top one per cent of companies in the world. For more information, please visit our website:The RoleAs the Director, Marketing, you will play a pivotal role in driving our online presence and revenue through strategic management of marketing initiatives and programs including Amazon PPC and Google AdWords campaigns. We are looking for a seasoned professional with a proven track record of developing, implementing and managing successful strategies to maximize ROI and achieve business goals. This role is for you if you are:

• An expert in marketing and deep expertise in performance marketing and growth strategies.
• You\xe2\x80\x99re comfortable with ambiguity and finding solutions and opportunities
• Hands on, get the work done, strong project management, iterative approach to drive results and innovation
• Strong stakeholder relationships, influencing outcomes, collaborative
• Short and medium term planning and operations
• Fast paced environment
• High accountability and business acumen

Who You Are

• 7-10 years of overall experience in PPC marketing and eCommerce; 3-5 years of experience managing managers, demonstrating strong leadership skills.
• Proficiency in managing advertising platforms like AdWords and optimizing ad spend.
• In-depth knowledge of lead generation and acquisition strategies for both B2C and B2B markets.
• Experience in product marketing and go-to-market strategies.
• Strong analytical skills with the ability to interpret data and drive insights-driven decisions.
• Excellent written and verbal communication skills for effective stakeholder management and corporate communications.
• Ability to articulate complex marketing strategies and concepts clearly.
• Proven track record of building and leading high-performing marketing teams.
• Ability to foster a collaborative and innovative team environment.
• Demonstrated ability to develop and execute strategic marketing plans that drive business growth.
• Strong problem-solving skills with the ability to adapt to changing market dynamics.
• Deep understanding of customer behavior and the ability to develop targeted marketing campaigns that resonate with the target audience.
• Experience in leveraging customer feedback and insights to drive continuous improvement.

What You\xe2\x80\x99ll DoStrategic Planning and Execution:

• Develop and execute comprehensive PPC marketing strategies across multiple channels
• Manage eCommerce and website marketing initiatives, optimizing ad spend for maximum ROI.
• Oversee channel marketing efforts including affiliates, display, and email campaigns.
• Drive website merchandising strategies to enhance user experience and increase conversions.
• Lead marketing efforts for various marketplaces, focusing on ad spend optimization and coupon creation.
• Collaborate with the product team for effective product marketing and go-to-market strategies.

Team Management and Leadership:

• Manage a team of managers, providing guidance and direction in their respective areas.
• Foster a collaborative and innovative team culture to drive performance and achieve objectives.
• Performance Analysis and Optimization:
• Regularly analyze marketing performance metrics and adjust strategies accordingly.
• Optimize storefronts, channels, and campaigns to improve conversion rates and customer acquisition.
• Utilize data and analytics to identify trends and opportunities for growth.

Customer Acquisition and Retention:

• Develop and implement customer acquisition strategies through display, email, ABM, and LinkedIn marketing channels.
• Drive retention efforts, leveraging insights from customer surveys and NPS feedback.
• Sales Enablement and Go-to-Market Strategy:
• Collaborate with sales and account management teams to provide marketing support and enablement.
• Lead go-to-market strategies for product launches, ensuring alignment with overall business objectives.

Content Strategy and Communication:

• Develop and execute content strategies to support marketing initiatives and enhance brand visibility.
• Manage corporate communications, both internally and externally, including crisis communications.

Stakeholder Management:

• Engage with various stakeholders including sales, operations, product, finance, IT, and People & Culture teams to align marketing strategies with overall business goals.
• Manage relationships with external vendors and partners to enhance brand presence and drive growth.

Culture at Cymax GroupWe consistently strive to create a workforce that represents the communities we serve and are committed to creating an environment where everyone can bring their full selves to work. As a company, we value new perspectives to drive innovation and connection, and that means valuing diversity. Our inclusive team is filled with teammates from all around the world, working asynchronously across different time zones. We champion the people in our communities working to effect change and think big.CompensationWe are committed to transparency in our hiring process. The Salary Range for this role is between $110,000 and $130,000 depending on experience, skills, training and organizational needs. Our salary ranges are determined by role, level and location. This compensation range reflects the minimum and maximum for new hire salaries for the position. It is not typical for an individual to be hired at or above the midpoint of the range for their role. Only in rare and exceptional circumstances, where a candidate has the experience, skills and expertise to far exceed those required for the position, will we consider paying above the midpoint of the range for this role.

• We offer a comprehensive range of benefits which includes:
• Health and wellness support for our team members and their families including an employee assistance program
• 100% paid health and dental benefits in Canada
• Paid time off
• Easy access to online and phone-based counselling services
• And a remote-flexible work environment.

What We Are AboutIf you\xe2\x80\x99re on the Cymax Group team, it\xe2\x80\x99s because you have the power to make a change and we are here to support you so that you can do so. We\xe2\x80\x99re committed to an equitable employee experience, opportunity, pay and support for every employee. We value inclusion, regardless of gender identity or expression, race, ethnicity, family or marital status, religion, socio-economic status, veteran status, national origin, age, sexual orientation, education, or ability.AccessibilityWe can provide accessibility accommodations during the recruitment process. Should you require any accommodation, please let us know and we will work with you to meet your needs.#LI-Remote

Cymax