Job Description

Description

Location - Remote from Canada, Washington or California state.

The Opportunity


This position is responsible for leading the strategy and overseeing the execution of player acquisition & retention marketing for all Hyper Hippo products. They will be responsible for designing, implementing and executing a highly personalized lifecycle marketing strategy to both acquire new players and engage all segments of existing players in an effort to maximize the tenure of our audience and reduce churn. This leader will actively manage, coach and develop the skills of marketing managers and individual contributors across multiple disciplines, pushing them to be innovative and embrace new approaches to customer acquisition & retention in the digital marketplace. Hyper Hippo Entertainment is a data driven company and this role requires extensive analytical skills to track and analyze all efforts to ensure optimal results.


The successful candidate will be a free thinker, decisive, fast moving, highly collaborative and always in pursuit of new and innovative ways to acquire and engage audiences for our games and reduce dependency on traditional performance marketing to scale our audiences.


Director, D2C Marketing\xe2\x80\x99s Impact:
Leadership (~30%)

• Provide leadership, division of responsibilities and coaching to current and future team members
• Setting strategic, aggressive and measurable goals for the team
• Be a trusted advisor to the executive group, a relied-upon source of ideation & forward thinking, and a model for collaborative work amongst the Senior Leadership Group.

Customer Acquisition (~25%)

• Manage the strategies and budgets to bring audiences to new games for soft & global launch as well as ongoing live game services
• Ensure media spend is delivering at or above expected return on investment thresholds
• Oversee the creative strategy & execution for all advertising
• Identify and close high-value marketing partnerships that fuel audience acquisition

Customer Engagement & Retention (30%)

• Build out the martech capabilities for personalized player lifecycle engagement programs (CRM) featuring direct-to-consumer communications spanning multiple communication methods (in-game, push, e-mail, SMS) to increase player engagement and retention
• Craft and execute customer data capture strategy in compliance with all relevant privacy regulation that ensures high opt-in rates and maximizes the amount of information players share with us to enable personalized marketing journeys and increase the value of our audience to advertisers
• Develop the strategy for and oversee the execution of complex CRM campaigns including message/content strategy, target audience segmentation, measurement plans, and iterative testing roadmaps, collaborating with our game product & dev teams
• Set the direction for our managed social channels and online communities to maximize virality, incentivize return to game play and gather player sentiment/feedback

Strategy & Innovation (15%)

• Ensure our marketing technology capabilities are consistently on par with industry best practices
• Manage the overall vision, strategy and operations of Hyper Hippo Entertainment\xe2\x80\x99s marketing department
• Identify new and innovative ways to market our games & grow our audience profitably
• Use data to understand & communicate the effectiveness of all marketing activities and ways to systematically improve performance

Your Track Record Includes

• 7+ Years experience in Mobile Marketing
• 7+ Years in Performance/Growth Marketing
• 7+ years in CRM/lifecycle Marketing
• Successful implementation of martech stack and execution of personalized, multi-channel CRM strategies
• 7+ years of people leadership with a team of 10+ staff
• Direct to Consumer experience in E-Commerce, Media and/or Gaming Industries is considered a plus.

Hyper Hippo Welcomes Everyone to Apply!

Hyper Hippo is an equal opportunity employer and we celebrate every single person and what makes them unique. Having a workforce composed of individuals with different experiences and backgrounds allows our team to make better decisions and create new and exciting ideas to bring to our players. We strive for every Hippo to feel a true sense of belonging and trust.

What We Offer!

• Competitive salary and extraordinary incentive plan tied to company goals
• Extended health, dental & vision benefits + a $600 health & wellness spending account + an Employee & Family Assistance Program
• 3 weeks vacation + paid winter holiday closure + 10 paid personal/sick days per year
• Annual $3,000 self development budget + 5 paid professional development days to attend conferences, courses, training \xe2\x80\x93 you name it!
• Work Style Benefit - $100/month stipend to help cover the cost of parking, home internet, fitness apps - whatever you need to be comfortable working from home or in one of our hub offices!
• Home Ergonomic Benefit for your home office - $1,000 + company laptop (choice of PC or Mac!) and accessories required to work effectively
• Paid short or long term parental and compassionate caregiver leave - up to 20 weeks top up
• Charitable gift matching up to $1,000 per year for recognized causes that you support + 3 paid volunteer days per year

Hippo Hubs & Remote Work

Our culture is built on a foundational set of core values that unite us as one team, wherever you\xe2\x80\x99re working from. We are digital-first and hire remotely (with possible travel to BC) across Canada and from Washington and California states.

Our Team Experience Specialist organizes remote team-building activities, mystery parties, employee spotlights, special guest speakers and more to give us plenty of opportunities to keep our Hippo team feeling included and connected.

About Hyper Hippo Entertainment

Hyper Hippo is an award-winning mobile game studio dedicated to making entertainment that has a positive impact on the world.


We foster a creator-driven culture, meaning that when you\xe2\x80\x99re part of the Hyper Hippo team, this is your studio. If you\xe2\x80\x99re someone who wants to learn, grow and keep levelling up your craft, we\xe2\x80\x99re here to support you to make decisions, experiment with ideas and try new things. It\xe2\x80\x99s how we got where we are today!