Job Description

Job Locations CA-ON-Toronto | CA-BC-Vancouver | CA-AB-Calgary | CA-ON-Ottawa | CA-NS-Halifax

Posted Date 16 hours ago(11/18/2022 8:51 AM)

Job ID 2022-19227

# Positions 1

Job Type Contract

Years of Experience 10+

Job Industry Advertising and Marketing, Business and Professional Services

Putting people first, every day

BDO is a firm built on a foundation of positive relationships with our people and our clients. Each day, our professionals provide exceptional service, helping clients with advice and insight they can trust. In turn, we offer an award-winning environment that fosters a with a high priority on your personal and professional growth.

Your opportunity

We are looking for a Senior Manager, Consumer Marketing to join our Marketing team in support of our Personal Debt Solution Service Line (the BDO Debt Solutions sub-brand) on a 12 month contract. While owning the following responsibilities, you will be able to work remotely within any of our offices across Canada:

• Serve as a strategic partner to the PDS Service Line Leader and the PDS Service Line Leadership Team regarding brand and marketing programs and activities for Consumer PDS
• To develop and execute a consumer marketing strategy that provides for targeted sustained brand visibility and hits or exceeds lead acquisition targets.
• Enhance brand position, and ensure brand presence and favourability such that BDO remains top of mind/choice for debt solution services
• Hit weekly/monthly/quarterly lead targets in support of both maintaining and growing market share overall and in specific target markets
• Stay abreast of market conditions and changes, and respond accordingly
• Develop an holistic understanding of the business, beyond marketing to include all aspects of the consumer experience
• Continually seek to improve and optimize existing strategies and funnel metrics, while seeking new growth channels/opportunities
• Work very closely with PDS Leaders, and the PDS partners, to ensure alignment and full participation in support of brand/growth goals
• Lead and direct the development and execution of national PDS marketing strategies, plans and initiatives that build brand and drive growth, and will include digital, events, sponsorships, content, advertising, PR, and internal marketing activities as part of an integrated marketing approach
• Provide input, direction, analysis and strategic decision-making for the PDS service line to the CMO on national marketing strategies, plans and initiatives in coordination with members of the PDS Leadership Team
• Analyze campaign results and provide feedback on program effectiveness and suggests improvements for future events or campaigns
• Report on marketing and business development initiatives and strategies to the PDS Leadership Team, and provide marketing direction for the PDS service line
• Work as part of a team of marketing leaders across the country to coordinate strategy and best practices, and manage programs and projects to completion
• Ensure national marketing strategies are communicated to the PDS Service Line Leader, and implementation plans are coordinated across the country for the PDS service line
• Drive internal awareness strategies and initiatives to build the knowledge of PDS services across the firm
• Support relationships with external integrated marketing partners including facilitating media relations, event support, advertising, thought leadership and other communications
• Consult with relevant subject matter experts and stakeholders on marketing messages, materials or tactics to achieve business objectives
• Collaborate with the Content Marketing team to develop a content marketing strategy and approach that drives targeted, on brand messaging and thought leadership. Manage review process with marketing and client service professionals as well as appropriate compliance reviews
• Support professionals in PDS on their service line strategic performance outcomes (SPOs) that relate to marketing
• Support and execute on Marketing SPOs
• Stay up to date on current and emerging issues related to PDS, including regularly scanning the marketplace on marketing activities of traditional and non-traditional competitors
• Responsible for the PDS marketing budget in coordination with the PDS Service Line Leader
• Travel to other offices or to support in market activities, as needed

How do we define success for your role?

• You demonstrate BDO's core values through all aspect of your work: Integrity, Respect and Collaboration
• You understand your client's industry, challenges, and opportunities; clients describe you as positive, professional, and delivering high quality work
• You identify, recommend, and are focused on effective service delivery to your clients
• You share in an inclusive and engaging work environment that develops, retains & attracts talent
• You actively participate in the adoption of digital tools and strategies to drive an innovative workplace
• You grow your expertise through learning and professional development.

Your experience and education

• You have a Bachelor's degree in marketing, communications, business administration or another related field required
• You have at least 15+ years consumer marketing at a senior level
• You have had ownership of a brand/portfolio that demonstrates positive brand and growth results, particularly in the context of a brand that has experienced challenges/decline
• You have experience with all aspects of digital consumer (omnichannel) marketing, and at minimum familiarity with D2C models
• You have excellent team leadership and senior stakeholder management skills with demonstrated ability to build consensus towards a common vision/plan in a remote working environment
• You have strong quantitative/data background in the pursuit of embedding and executing an agile approach to marketing with the ability to be responsive to changes in the business environment
• You have experience in all aspects of agency relationship management, including vendor due diligence, goal setting, management/alignment, and accountability
• You have advanced knowledge in the development, management and execution of content and integrated marketing processes including marketing strategy and development
• You have experience with traditional (radio, OOH, TV) growth and brand development strategies for a direct to consumer business
• You have experience ensuring streamlined and ongoing reporting from all business-critical areas - from digital programs, to web site up time
• You have strong business acumen with an ability to understand and communicate BDO's business, marketplace and value proposition
• You have the ability to thoughtfully and positively influence, lead, marshal resources and manage change in a matrix environment
• You have a consultative approach to working with marketing and client service professionals at all levels, including leadership
• You have strong interpersonal and client service skills
• You have excellent verbal and written communication, as well as the ability to present and facilitate
• You have exceptional project management skills and organizational skills, including ability to effectively manage to and monitor marketing budgets
• You are a driven self-starter with a proactive approach to serving professionals at all levels
• You have knowledge of production processes for print, Internet and web-based materials

Why BDO?

Our people-first approach to talent has earned us a spot among . This recognition is a milestone we're thrilled to add to our collection of awards for both experienced and student talent experiences.

Our firm is committed to providing an environment where you can be successful in the following ways:

• We enable you to engage with how we change and evolve, being a key contributor to the success and growth of BDO in Canada.
• We help you become a better professional within our services, industries, and markets with extensive opportunities for learning and development.
• We support your achievement of personal goals outside of the office and making an impact on your community.

Giving back adds up: Where company meets community. BDO is actively involved in our communities by supporting local charity initiatives. We support staff with local and national events where you will be given the opportunity to contribute to your community.

Total rewards that matter: We pay for performance with competitive total cash compensation that recognizes and rewards your contribution. We provide flexible benefits from day one, and a market-leading personal time off policy. We're committed to supporting your overall wellness beyond working hours, and provide reimbursement for wellness initiatives that fit your lifestyle.

Everyone counts: We believe every employee should have the opportunity to participate and succeed without barriers. Through leadership by our Chief Inclusion, Equity and Diversity Officer, we are committed to a workplace culture of respect, inclusion, equity, and diversity. We recognize and celebrate the valuable differences among each of us, including race, religious beliefs, physical or mental disabilities, age, place of origin, marital status, family status, gender or gender identity and sexual orientation. If you require accommodation to complete the application process, .

Hybrid new normal: As a hybrid workplace, all BDO personnel are expected to spend some of their time working in the office, at the client site, and remotely unless accommodations or alternative work arrangements are in place. To protect the health and safety of our people, clients, and communities, we may require all partners and employees to be COVID-19 fully vaccinated in order to enter a BDO office. Individuals that cannot be fully vaccinated with a Health Canada approved vaccine due to medical reasons or another protected ground under Human Rights legislation may request an accommodation.

Ready to make your mark at BDO? Click "Apply now" to send your up-to-date resume to one of our Talent Acquisition Specialists.

To explore other opportunities at BDO, check out our .