Job Description

This head office based role is a 14-month contract.

Headquartered in Mississauga, Ontario, AstraZeneca has been recognized as a Greater Toronto Area Top Employer for eight straight years. We pride ourselves on creating a collaborative culture that champions knowledge-sharing, ambitious thinking and innovation \xe2\x80\x93 ultimately providing employees with the opportunity to work across teams, functions and even the globe.

Recognizing the importance of individualized flexibility, our ways of working allow employees to balance personal and work commitments while ensuring we continue to create a strong culture of collaboration and teamwork by engaging face-to-face in our offices 3 days a week.Our head office and BlueSky Hub in downtown Toronto are purposely designed with collaboration in mind, providing space where teams can come together to strategize, brainstorm and connect on key projects.

Our commitment to sustainability is also central to our culture and part of what makes AstraZeneca a great place to work. We know the health of people, the planet and our business are interconnected which is why we\xe2\x80\x99re taking bold action to tackle some of the biggest challenges of our time, from climate change to access to healthcare and disease prevention.

Our Position

The Senior Consumer Marketing Manager (SMM)- Respiratory will be a key leader in further developing \xe2\x80\x9cbest in class\xe2\x80\x9d consumer engagement capabilities at AstraZeneca focusing on patients with respiratory conditions (asthma & COPD). Based on an extensive understanding of the market and target consumer beliefs and behaviours, the incumbent will take a leadership role in defining the vision and strategic/tactical plans for direct to consumer engagement across our portfolio of respiratory products.

The successful candidate for this role will be an entrepreneurial leader with a passion for customer engagement and empowering patients. You play to win but do the right thing and act with integrity, even when it is difficult.

Your role will be to:

Build a comprehensive direct to patient engagement strategies and executional plans for our prioritized respiratory brands.

You are the face of the patient amongst cross-functional respiratory brand teams and will influence the strategic directions of the brands to optimize the go-forward potential.

Advocate for resources within the brand teams to deploy direct to consumer campaigns and use campaign successes to secure ongoing investment.

Work collaboratively with HCP marketing, medical, patient advocacy, PR/communications, and sales leadership to ensure campaigns amplify overall brand strategy, are aligned with brand goals, and are pulled through in the physician\xe2\x80\x99s office.

Influence the development of Global consumer campaigns and work collaboratively with other affiliate to adopt new insights and assets as appropriate.

Seamlessly manage external vendors and agencies in the development and execution of campaign collateral, media buys, and measurement plans

Uphold a best-in-class commercial focus and cultivate an inclusive high-performance environment that values and leverages diversity

You are joining a team of ambitious individuals driven to build a culture that is science and patient-focused, agile and impactful. Your role within this respiratory team will be to work collaboratively to improve our ways of work, seek opportunities for learning and pilot innovative approaches.

Qualifications

University degree in science and/or business

Min 3 years consumer marketing experience (CPG, pharma, and/or creative agency). Understanding/experience with pharma consumer marketing considered a strong asset

Experience building and launching digital multi and omni channel strategies including branded and unbranded campaigns

Experience creating media plans

Successful track record of campaign development, implementation, measurement and refinement

Possess strong commercial knowledge and executional excellence in building strategy/critical thinking/implementation, forecasting and budgetary responsibilities

Ability to influence key internal partners and work successfully within a diverse team

Strong communication, presentation and influencing skills

Great People want to Work with us! Find out why:

GTAA Top Employer Award for 8 years:

Best Workplace Culture Award at the 2018 Canadian HR Awards:

Learn about our culture:

Are you interested in working at AZ, apply today!

AstraZeneca is committed to taking every reasonable precaution to protect employees, our customers and the healthcare systems in the communities in which we serve. In an effort to protect the wellbeing of our employees and customers, full COVID-19 vaccination is a crucial requirement of all positions at AstraZeneca. As such, all offers of employment will be conditional upon either (i) proof of full COVID-19 vaccination or (ii) proof of need for accommodation under relevant human rights legislation, and AstraZeneca\xe2\x80\x99s determination that the requested accommodation can be provided without undue hardship. You will be required to submit proof of full vaccination or proof of need for accommodation during our background screening process.

AstraZeneca is an equal opportunity employer that is committed to diversity and inclusion and providing a workplace that is free from discrimination. AstraZeneca is committed to accommodating persons with disabilities. Such accommodation is available on request in respect of all aspects of the recruitment, assessment and selection process and may be requested by emailing .

Date Posted 12-May-2023

Closing Date 19-May-2023

AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.

AstraZeneca