Job Description

About HiMama and Our Mission:

HiMama is improving learning outcomes for children aged zero to five. We are a social purpose business and certified B Corporation that connects families with the early childhood professionals who serve them. Our goal is to empower early childhood educators with affordable tools that enable them to improve developmental outcomes for the children they work with, while educating parents about the importance of their work. If you are excited about being part of a high-growth tech company focused on making a difference in a highly impactful industry, HiMama is the place for you!

We are looking for a seasoned Demand Generation marketer to lead a team to fuel our funnel, accelerate awareness, ideate and test new growth strategies, and optimize performance. Reporting directly to the VP of Marketing, you'll be a critical leader in the marketing team, be in the driver's seat to orchestrate multi-channel campaigns, strategize on how to grow and optimize our lead funnel to drive revenue growth. You will have the opportunity to work cross-functionally with various departments and functions across the business, and to lead complex projects to fruition. You will join a talented team that is motivated, knowledgeable and cares deeply about HiMama's customers, brand, and partners.

What You'll Be Doing:

• Lead a team of marketers who own the end-to-end demand funnel, generating leads, accelerating opportunities, and driving funnel efficiency
• Identify and test new growth channels to generate leads for all of HiMama's products and services across multiple paid digital marketing channels, including social, SEM/SEO, display, and remarketing
• Regularly test, evaluate, report, and measure results of ongoing campaigns with an eye toward continuously improving conversion rates, making necessary adjustments until desired results are achieved
• Steer and spearhead multiple complex projects, building strong partnerships with Sales, Revenue Operations, and Product to ensure maximum impact of our initiatives
• Proactively help manage budget to meet desired balance between ROI and spend, working closely with VP of Marketing, Rev Ops, and Finance, reprioritizing spend as needed
• Collaborate and work closely with Content Marketing to ideate and prioritize production and release of content that will help you hit your lead engagement and lead conversion targets
• Work with web designers and developers to ensure landing pages for your programs are optimized for conversion
• Develop, mentor, and coach a team of marketing professionals, with a passion for people development

What We're Looking For:

• 7+ years of experience in marketing, with 4+ years in demand generation or growth marketing in a B2B context (SMB ideal); SaaS experience highly preferred but not required
• Strong team and cross-functional leadership skills, with an ability to build strong relationships with teams across the organization
• Familiarity with the education sales cycle and how to employ marketing communication strategies to drive lead collection and accelerate growth
• Proven track record of driving and accelerating revenue growth through customer acquisition, engagement, and retention
• Strong record of results with performance marketing, organic search, and other demand channels.
• Outstanding written, presentation and communication skills; can communicate complicated concepts and plans succinctly for various audiences
• Vast technical and analytical skillset, including a working knowledge of key B2B marketing tools (Salesforce, Marketo, Google Analytics, etc.)
• Ability to stay focused on strategic objectives while balancing short term deliverables and changing priorities within a dynamic environment
• Passion for people development and driving a social impact in your work

Don't have all the requirements but convinced you'll be able to make an impact? We'd love to hear from you!

HiMama Perks!

• Flexible working arrangements, with the option to work from our vibrant downtown Toronto office or work remotely

• Health benefits package includes medical, dental and vision

• Paid time off, including vacation, personal days, paid sick days, and paid volunteer days

• Opportunities for learning, mentorship and professional development

• Ongoing team-wide and company-wide virtual social activities and success celebrations

Accessibility

HiMama is committed to inclusiveness, equity and accessibility. If you require accommodations at any step of the application or interview process, please indicate so under the "Accommodations Question" box on your application. Accommodations may include but are not limited to: alternative methods of communication, providing a detailed "what to expect", or modified testing. Please note this list is not exhaustive and we are more than happy to discuss other accommodations as required. If you have questions about HiMama's accommodation process, connect with us at accessibility@himama.com.

Commitment to Diversity

Diversity, Inclusion and Belonging are central to HiMama's core values. HiMama aims to ensure we provide a safe environment for everyone to thrive while bringing their authentic selves to work. Our mission is to promote an inclusive work space for all employees through Education, Discussion, and Celebration of our differences. Embracing these differences while coming together with a common purpose is what makes our team extra special. Our focus on inclusion and belonging is activated in the day-to-day culture at HiMama through our Diversity, Inclusion and Belonging (DIBS) committee, our bi-weekly DIBS discussions, DIBS Slack community, D&I training and education, volunteer days, donation matching, and more.