Job Description

Director, Demand Generation

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Who are you?

You are curious, creative, and results-driven. You believe that demand generation extends far beyond lead gen and you're just as passionate about inspiring an audience through story-telling as you are about channel optimization. As a leader on the Xello Marketing team, you will coach and empower others through your expert ability to translate high-level company objectives into marketing strategies that inspire staff and encourage cross-team collaboration. Highly collaborative, you're able to forge strong relationships with your Marketing counterparts, Sales leaders, and Operations teams and enjoy working in lock step to develop campaigns that successfully capture the attention of educators and convert prospects.

Sound exciting to you? Read on!

What you'll do...

• Responsible for acquisition across all existing paid and owned channels, working closely with Product Marketing, BDR leadership and Marketing Ops to ensure an integrated approach to all marketing programs
• Lead a team of marketing experts in the development and execution of high-impact brand awareness and lead gen campaigns that span conferences & events, content & social, website optimization, digital advertising, and partnerships
• Oversee and regularly evaluate agency relationships, ensuring that joint objectives and success metrics are clearly defined and tracked and contractual obligations are met
• Develop the team's brand and acquisition objectives to align with the overall business strategy, ensuring team collaboration and buy-in
• Define and track KPIs to assess ROI across marketing programs and continuously look to improve performance, while testing new strategies to support growth in new business
• Develop and manage the marketing budget, ensuring effective program spend
• Analyze gaps and opportunities in the buyer journey and identify the necessary assets, content, and programs in collaboration with the sales teams
• Partner with the Strategic Accounts team to set the strategy and foundation for testing an account-based marketing approach to attract and convert high-value accounts
• Support the career growth and development of your team, proactively identifying opportunities to introduce knowledge sharing and professional development

What we're looking for...

• 8+ years of experience in B2B SaaS marketing, preferably with longer sales cycles
• Passionate about people leadership and fostering a collaborative team culture
• A track record of driving revenue growth with predictable pipeline creation
• Experience working and communicating with senior leaders and external partners
• Experience designing lead nurture and ABM programs from the ground up
• Proven success generating brand awareness and engagement
• An analytical mindset with the ability to synthesize complex data points and KPIs to generate actionable insights

Nice to have...

• Knowledge of the education market

We're Xello - Join us!

We are Xello (CASCAID in the UK), formerly Career Cruising, the leading developer of future readiness programs in North America and the UK and soon the world! Our mission is to help anyone, anywhere in the world to create a successful future through self-knowledge, exploration, and planning.

We believe that by bringing our best selves to our work and collaborating with one another, we can change the world. We are a very diverse group of individuals who work hard, laugh often and share in each other's lives. We are an inclusive, equal opportunity employer.

Embracing agile practices, an innovative mindset, and keeping our users at the heart of what we do, are just a few of the keys to our success.

In addition to working with leading technologies, we are committed to continuous learning and growth through internal/external training and mentoring, which includes a PD budget for every employee.

For our Canadian based staff, we also offer:

• Flexible work arrangements including hybrid and remote
• 4 weeks of vacation
• Employer-paid health and dental benefits
• 4-month top-up for parental leave
• Group RRSP with 3% matching

For our US based staff, we also offer:

• Remote work environment
• 4 weeks of vacation
• 80% employer-paid health benefits
• 4-month top-up for parental leave

For our UK based staff, we also offer:

• flexible work arrangements that include work from home
• 28 days annual leave (inc. 3 days at Christmas) + bank holidays. With additional annual leave days added to reward long service

Like what you hear? Apply Now!

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