Director Communications

Quebec City, QC, Canada

Job Description

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GoSecure is recognized as a leader and innovator in cybersecurity solutions. The company is the first and only to integrate an Endpoint and Network threat detection platform, Managed Detection and Response services, and Cloud/SaaS delivery. Together, these capabilities provide the most effective response to the increased sophistication of continuously evolving malware and malicious insiders that target people, processes and systems. With focus on innovation quality, integrity, and respect, GoSecure has become the trusted provider of cybersecurity products and services to organizations of all sizes, across all industries globally. To learn more, please visit: https://www.gosecure.net. GoSecure offers a creative and challenging work environment, a competitive benefit package, and a great atmosphere to foster career growth. Come put your career on the leading-edge and bring your talents to a much sought-after high growth opportunity in technology- GoSecure! Summary As a Director of Communications at GoSecure, you will establish and drive a multi-channel communications strategy. Initially you will be an independent contributor, establishing process for both public relations as well as industry analyst relations. You will manage media relations and develop contacts with media members, influencers, and community leaders. In addition, you will manage existing relations with industry analysts and coordinate regular briefings and communication. Corporate Communications will own brand voice, maintaining brand integrity across all platforms. This is a cross-functional role, requiring dedication to working closely with stakeholders across the organization to develop and execute your strategy. Duties and Responsibilities
  • Industry Recognition
    • Increase our presence and visibility in the market by managing peer and industry review (ex : G2)
    • Enter more contest or award submissions (ex : SC Media)
    • Leverage communication around the first 2 bullets in media, website, internally, etc.
  • Corporate communications and Relationship with the press
    • Public relations, news media coordination and pitches
    • GoSecure Insights (comment on actuality, opinion, etc.) for the press (focus on Ontario to solidify brand awareness) on a monthly basis to ensure GoSecure becomes top of mind when the press need an expert to comment.
    • Monthly marketing package for the board and investors
  • Overall digital strategy including the website
    • Social media strategy and posting strategy
    • Web Content that is not for Products or Services (why GoSecure, careers, etc.)
  • Thought Leadership \xe2\x80\x93 Titan blog editing
  • Corporate communications - Marketing Programs
    • Demand Gen campaign emails (ad hoc campaigns \xe2\x80\x93 i.e. for new Perceptions Report when it comes out)
    • Nurture program strategy and emails
    • Content and copy-editing support for Demand Gen Content Programs (eBooks, white papers, blogs)
  • Content for Event Marketing Programs (event emails, event webpages, assist with event social programs) \xe2\x80\x93 such as GoSec or new regional event programs
  • Content for Field Marketing campaigns to include new regional campaigns \xe2\x80\x93 surveys, email blasts, invitations to events, social media posts
  • Internal communications and 15 Min Friday/All Hands meeting coordination
Qualifications
  • 7+ years of technology corporate communications experience is required.
  • 4+ years of experience building and leading a team of multi-discipline marketers is required.
  • 4+ years of media relations experience is required.
  • 4+ years of industry analyst relations experience is required.
  • 4+ years of experience with search engine marketing, Google Analytics, and Google AdWords.
  • Outstanding verbal and written communication skills.
  • Strong understanding of copywriting, graphic design, layout, and publishing.
  • Working knowledge of content management systems, HTML coding, and digital graphics production.
  • Familiarity with social media platforms and social media marketing.

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Job Detail

  • Job Id
    JD2143313
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Quebec City, QC, Canada
  • Education
    Not mentioned