Job Description

About Hill & Knowlton

Hill & Knowlton is the global strategic communications leader for transformation. We help brands, businesses and leaders build reputation, manage risk, and create breakthrough opportunities for growth. Founded in 1927, today\'s Hill & Knowlton operates 70 offices in over 30 countries, providing advisory, public relations and creative solutions to local and global clients. Our global team offers integrated strategic services, grounded in deep sector expertise, and enabled by creativity and intelligence. Headquartered in New York, Hill & Knowlton is part of WPP, one of the world\'s largest communications services groups.

What we\'re looking for

We\'re looking for a digital advertising and performance marketing expert to join our Digital Planning & Optimization (DP&O) team.

Working closely with the Director, Digital Planning & Optimization, the DP&O/Paid Media Specialist will play a key role in supporting digital and traditional paid media solutions for our clients. This role will be responsible for helping to plan, implement, manage, and report on paid media performance for our clients.

Based in Toronto, you will work within our Innovation + Creative Hub, working closely with our practice teams and consultants across Canada to execute digital paid media daily, across social, programmatic, and search.

The role is perfect for a digital marketing native, someone who has 2-4 years\' experience working hands-on within the social advertising platforms - including Meta, TikTok, LinkedIn, and Google. They will have a proven ability to manage the end-to-end planning and optimization process. They will be responsible for supporting a range of clients and sectors-such as, Consumer, Health, Tech, Public Affairs, and Energy-with a variety of objectives.

Here\'s what you\'ll be doing:

You will be responsible for supporting our sector teams and clients throughout the end-to-end campaign management process, including:

• Supporting in the development and presentation of paid media plans
• Management and/or QA of campaign creation and set-up process, both traditional and digital
• On-going monitoring, analysis, and optimization of campaign activity
• Supporting reporting and campaign evaluation, as required
• Supporting budget reconciliation and finance management, as required
• Maintain knowledge of industry best practices and new technologies

What you\'ll need to get here:

• 2-4 years + of hands-on experience setting up, managing and optimizing digital media campaigns for brands - particularly on paid digital and social platforms
• Agency-side experience is preferable, but in-house experience is also valuable
• Experience managing digital public affairs campaigns an asset
• One or more industry-recognized paid social qualifications - for example, Facebook Blueprint certification or Google Ads certification
• In-depth experience across social platforms - Facebook/Instagram, TikTok, LinkedIn, SEM, and YouTube (and Google Ads more widely)
• Any experience in other areas of digital media (programmatic, paid search, affiliates, SEO) is preferable, as is any experience in traditional media channels
• High attention to detail
• Experience delivering client service excellence
• Capability to problem solve; Have a highly numerical and analytical approach

Hill & Knowlton is dedicated to employment equity, welcomes diversity in the workplace and encourages applications from all qualified applicants. If you require any accommodation during the recruitment process, please reach out to us.

We thank all applicants for their interest; only those selected for an interview will be contacted.

Hill & Knowlton is more than an agency. It\'s a collection of thousands of brilliant, collaborative and driven employees - all united around a single vision of transforming our clients, our company and the world.

Across 70 offices in 30 countries our people are the heartbeat of our business. Bridging countless cultures, backgrounds and lived experiences, we are drawn together by a common drive and a collaborative spirit - called to our craft each day by the desire to deliver the best work.

And at H&K, diversity, equity and inclusion are not just values; they are strategic imperatives that fuel our future in an industry built on the art of understanding, connecting and developing relationships. We believe that a diverse workforce is essential for inspiring bold ideas, fostering constructive dialogue and cultivating meaningful experiences that drive innovation and creativity.

When you click the "Submit Application" button below, this will send any information you add below to Hill & Knowlton. Before you do this, we think it\'s a good idea to read through our . California residents should read our This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.

Hill+Knowlton Strategies