Job Description

Jr. Paid Media Specialist

Location: Hybrid (Calgary, AB)
Job Type: Full-time
Salary Range: $50,000 - $62,000 per year (based on experience)

About Catch Digital

Catch Digital is a fast-growing, full-service digital marketing agency specializing in ROI-driven lead generation and customer nurturing. Our approach is built on transparency, execution, and real results --we don't do marketing fluff.

We work with a wide variety of industries across North America and the UK, from local B2C businesses, B2B, and professional service providers to eCommerce, fitness, pet care, and more. Our focus? Building scalable marketing systems that drive real revenue growth while helping businesses connect with their ideal customers.

What We're Looking For

We're searching for a Jr. Paid Media Specialist who thrives in execution and optimization and can stay highly organized while working in a fast-paced environment. This role is perfect for someone who loves data, enjoys working with ads, and wants to improve campaign performance through testing and analysis.

If you get excited about digging into campaign performance, setting up tracking, and optimizing for better results --all while being part of a collaborative team that values transparency and continuous improvement --this role is for you.

What You'll Be Doing

• Launching and optimizing ad campaigns across Google Ads, Facebook Ads, and LinkedIn Ads.
• Setting up and managing conversion tracking through Google Tag Manager and Google Analytics.
• Monitoring performance metrics and providing data-driven recommendations to improve CTR, CPA, ROAS, and conversion rates.
• Creating and maintaining reports in Databox and Looker Studio , ensuring they include commentary on optimizations, work completed, and key strategic insights.
• Running A/B tests on landing pages, ad creatives, and audience segments to improve results.
• Developing and following structured processes , and proactively identifying ways to improve efficiency within the team's campaign execution.
• Collaborating with the accounts and content team to align media buying efforts with broader marketing strategies.
• Managing ad budgets efficiently to maximize ROI while maintaining cost controls.

What Makes You a Great Fit

? 1-3 years of experience in digital marketing or paid media (but 0 experience will be considered if you show a strong willingness to learn and can demonstrate your fit in other ways).
? Comfortable working with Google Ads, Facebook Ads, and LinkedIn Ads.
? Familiarity with Google Analytics, Google Tag Manager, and conversion tracking.
? Strong analytical skills - you love numbers, data, and making decisions based on insights.
? Detail-oriented and highly organized , able to follow and improve processes to keep things running smoothly.
? Excellent communication skills , especially in reporting and presenting findings with clear insights and next steps.
? Willing to learn and adapt - digital marketing moves fast, and we need someone who can keep up.

Nice-to-Have (Preferred Skills)

? Certification in Google Ads or Meta Blueprint.
? Experience with marketing automation tools (MailerLite, HubSpot, Marketo, Mailchimp).
? Basic knowledge of SEO principles and conversion rate optimization (CRO).
? Experience working on lead generation campaigns for local businesses.

Our Core Values

At Catch Digital, culture matters. We don't just want people who can do the job--we want people who align with our values and approach.

1. Open the playbook

Be transparent. Show our work, show the metrics, and educate our clients. The digital marketing industry is full of hidden fees, vague reports, and over-promised results. We do things differently-- we show the numbers, tell the truth, and make decisions based on data.

2. Will to win

Winning for our clients = winning for us. We're competitive in the best way--we push for results, optimizations, and performance improvements every day.

3. Assists are just as good as scoring

Be a team player. Set up your teammates for success. We work together, share insights, and help each other win.

4. Review the game tape and make adjustments

Always look back, whether we win or lose, and find ways to improve. We learn from mistakes and make smarter, data-driven decisions every time.

5. Swing for the fences

Push the limits and bring something new and effective to every client. We don't settle--we test, iterate, and optimize until we find what works.

6. Love the game

We're in one of the most exciting industries out there. If we're not enjoying it, we're not doing it right. We bring passion, energy, and enthusiasm to everything we do.

Work Arrangement

• Hybrid role - ideally based in Calgary, AB (3 days in-office per week).

Why Work With Us?

? Work with experts who care about transparency, real results, and execution.
? Grow your digital marketing skills in a supportive, data-driven environment.
? Salary range of $50,000 - $62,000 per year, based on experience.
? A company culture that values learning, collaboration, and pushing for the best results.

To Apply: Submit your resume and a short cover letter explaining why you'd be a great fit.

Job Type: Full-time

Pay: $50,000.00-$62,000.00 per year

Benefits:

• Work from home

Schedule:

• Monday to Friday

Work Location: Hybrid remote in Calgary, AB T2P 2W2