Job Description

Social Media, Digi Marketing, AI, Web traffic

Your main mission as a Social Media Marketing, Webmaster, Web Traffic Specialist, will be to develop and implement any changes necessary to improve our online presence in terms of subscriptions, consumer engagement and lead conversion. You will also take part of diverse projects requiring implementing API to connect several systems for lead generation & conversion.

Main responsibilities (including but not limited to):

Rebranding: reinvent, design and evolve the company's websites, brand image and aesthetic. Establish guidelines, standardize the overall look and ensure compliance: audio, video AI, health, elements and content of communication materials, websites, social networks, etc. Identify and test emerging social media platforms compatible with our target audience. Monitor and ensure fluent communication in our social media platforms including, but not limited to: Facebook, Twitter, Instagram, Whatsapp, Google, etc. Create, publish and monitor compelling content (videos, graphics, infographics, interactive brochures, email campaigns, tutorials, i.e.) Report, analyze performance, develop and implement action plans for social media content using marketing automation tools (Nurturing Flow, Lead Scoring, Landing Pages, CRM funnel, i.e.) Compile the results and draft digital post-campaign documents providing market trends, forecasts, etc, to support and improve the admissions lead conversion process. Manage special projects: implement APIs to connect platforms and share information between systems.

The ideal candidate should possess skills and experience in diverse areas :

Fully bilingual

(French and English) with capacity to read-proof written content in both languages. University or college diploma in a relevant field of study or additional work experience Strong understanding of content creation & marketing principles, trends and ability to integrate them into social media publishing tactics using the current management tools (including but not limited to Facebook, Instagram, LinkedIn, Twitter, Pinterest, TikTok). Good knowledge of web software such as: Google Ads, Google Analytics, Google Tag Manager, Google Search Console. Proficient in web design & content development using adobe Creative Suite, AI powered content generation Comfortable and proficient in programming languages to manage, develop and integrate products (Website Management, Wordpress, SEO, APIs, GitHub, Zoho, Hubspot CRM, HTML, JavaScript) Proficiency in video creation and editing skills (Final Cut, DaVinci Resolve, After Effects, Premiere)

Personal profile

Curious and creative, with a good eye for design. Excellent communication and organizational skills. Focused on performance and continuous improvement. Able to work with rigor within a team or autonomously (resourcefulness and thoroughness). Ability to manage multiple projects while prioritizing under tight deadlines. Not afraid to speak out with constructive suggestions, but able to take feedback and direction positively (disagree and commit) Willingness to evolve, learn, adapt quickly and be versatile in a constantly evolving environment.

REQUIREMENTS

A portfolio is necessary when submitting your CV and must demonstrate a strong knowledge of web traffic generation, social media marketing.
Medias sociaux, marketing numerique, IA, trafic Web

Votre mission principale en tant que Marketing des medias sociaux, Webmestre et Specialiste Trafic Web sera de developper et de mettre en oeuvre les changements necessaires a l'amelioration de notre presence en ligne en termes d'abonnements, d'engagement client et de conversion de leads. Vous participerez egalement a divers projets necessitant la mise en oeuvre d'API pour connecter plusieurs systemes afin de generer et de convertir des leads.

Principales responsabilites (y compris, mais sans s'y limiter) :

Rebranding : reinventer, concevoir et faire evoluer les sites Web, l'image de marque et l'esthetique de l'entreprise.

Etablir des directives, standardiser l'apparence generale et assurer la conformite : audio, video, IA, sante, elements et contenus des supports de communication, sites Web, medias sociaux, etc.

Identifier et tester les plateformes de medias sociaux emergentes compatibles avec notre public cible.

Suivre et assurer une communication fluide sur nos plateformes de medias sociaux, notamment Facebook, Twitter, Instagram, WhatsApp, Google, etc.

Creer, publier et suivre du contenu percutant (videos, graphiques, infographies, brochures interactives, campagnes par courriel, tutoriels, etc.)

Etablir des rapports, analyser les performances, elaborer et mettre en oeuvre des plans d'action pour le contenu des medias sociaux a l'aide d'outils d'automatisation du marketing (Nurturing Flow, Lead Scoring, Landing Pages, CRM, etc.)

Compiler les resultats et rediger des documents numeriques post-campagne presentant les tendances du marche, les previsions, etc., afin de soutenir et d'ameliorer le processus de conversion des prospects.

Gerer des projets speciaux : implementer des API pour connecter les plateformes et partager des informations entre les systemes.

Le candidat ideal doit posseder des competences et de l'experience dans divers domaines :

Parfait bilingue (francais et anglais) avec la capacite de relire du contenu ecrit dans les deux langues. Diplome universitaire ou collegial dans un domaine d'etudes pertinent ou experience professionnelle supplementaire.

Excellente comprehension des principes et tendances de la creation de contenu et du marketing, et capacite a les integrer aux strategies de publication sur les medias sociaux a l'aide des outils de gestion actuels (notamment Facebook, Instagram, LinkedIn, Twitter, Pinterest et TikTok).

Bonne connaissance des logiciels web tels que Google Ads, Google Analytics, Google Tag Manager et Google Search Console.

Maitrise de la conception Web et du developpement de contenu avec Adobe Creative Suite et generation de contenu optimisee par l'IA.

Maitrise des langages de programmation pour gerer, developper et integrer des produits (gestion de sites Web, WordPress, SEO, API, GitHub, Zoho, HubSpot CRM, HTML, JavaScript).

Maitrise de la creation et du montage video (Final Cut, DaVinci Resolve, After Effects, Premiere).

Profil personnel

Curiosite et creativite, avec un bon sens du design.

Excellentes competences en communication et en organisation.

Orientation vers la performance et l'amelioration continue.

Capacite de travailler avec rigueur en equipe ou de maniere autonome (ingeniosite et rigueur).

Capacite de gerer plusieurs projets tout en priorisant les projets dans des delais serres.

N'hesitez pas a formuler des suggestions constructives, mais savez accepter les commentaires et les orientations de maniere positive (desaccord et engagement).

Volonte d'evoluer, d'apprendre, de s'adapter rapidement et de faire preuve de polyvalence dans un environnement en constante evolution.

EXIGENCES

Un portfolio est requis lors de la soumission de votre CV et doit demontrer une solide connaissance de la generation de trafic Web et du marketing sur les medias sociaux.

Job Type: Contract

Pay: $35,000.00-$60,000.00 per year

Benefits:

Casual dress Commuter benefits Dental care Extended health care Flexible schedule Life insurance Work from home
Application question(s):

3-5 weeks of trial period is required for performance test, leading to real results in term of leads generation & conversion
Education:

AEC / DEP or Skilled Trade Certificate (preferred)
Experience:

Marketing digital: 2 years (required)
Work Location: In person